Da Wan You Meng Liao Brand IP Series Online Live Launch

As the first work of the year, Wuyu collaborated with Dalian Vanke to plan and produce the brand IP series forum live program 'Da Wan You Meng Liao', assisting Vanke Jindi · Hefeng Mingyue and Vanke · Metropolitan Xinghai in presenting the most distinctive and content-rich online live launch in the real estate industry, interpreting the memory changes and residential civilization of Dalian from a city culture perspective.

During the initial preparation, from location selection, guest RSVP, topic planning to recording, post-production editing, and live streaming, each episode completed all post-production work within 52 hours and went live perfectly.

On site, we used telephoto lenses for multi-angle shots of individual camera positions, and handheld cinematography to create subtle breathing movements as guests spoke, with soft and moist lighting perfectly achieving the visual quality of documentaries and roundtable variety shows. During execution, we provided strategic advice for the content dissemination of the first episode of Hefeng Mingyue, allowing forum guests to engage in relaxed and enjoyable intellectual exchanges within a conversational scene, becoming the explosive core that drove traffic and sparked trending topics.

For the first episode of Vanke · Metropolitan Xinghai, we subverted the style of the first episode, featuring a wise man with business temperament on the cover, delving into topics of cultural consumption and mainstream business districts. Continuing Wuyu's professional and mature control over the recording environment and spatial scene capture and application, we achieved a perfect online release within 48 hours. The entire film used multi-scene perspectives to present the forum content three-dimensionally, triggering topic discussions and interactions in the live chat. Leveraging content to amplify the brand's voice in this era, 'Da Wan You Meng Liao' is more than just a program.