Douyin's "Parallel World" Future Auto City: Virtual Space Design for an Online Auto Carnival

Recently, Douyin launched an online auto carnival, an industry super IP that brings together music and car enthusiasts. A Guangzhou event execution company takes you into the online 'parallel world' — Future Auto City.

Unlike traditional virtual cloud car shows and professional VR car viewing, Future Auto City integrates social and gaming experiences while maintaining high-precision exhibits, making brand perception more natural and casual for users.

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1.1 User Exclusive System

Every user entering Future Auto City can freely choose from 8 pre-set avatars and control their virtual character via joystick, freely navigating the vast world.

1.2 360-Degree Unobstructed Viewing

Future Auto City successfully introduced 12 car brands, with 12 brand virtual pavilions of distinct styles, scattered throughout the world. The interiors and exteriors of the pavilions are designed according to each brand's own style and tone.

1.3 Gamified Approach to Create User Flow

First, the project features a game-like large world map. Second, it sets a simple narrative line and feedback mechanism. Third, it intersperses many social interactions and mini-games.

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Methods and Experiences Worth Learning From

In the conceptual design of Future Auto City, the iconic visual elements of automobiles and music — gears and musical notes — were extracted, and the entire spatial design was built around these two elements.

The project's visual team adopted a method combining Alpha mapping, color overlay, and UV offset. From the final results, this is an efficient and effective approach that balances quality, performance, and timeline well.

The carnival project used a combination of two methods to handle characters, which not only controlled the polygon count of character models well, but also reduced resource usage and greatly shortened the production process. Overall, it is a production technique worth learning from.

This Douyin auto carnival project is a relatively successful attempt by leading market brands in the online virtual space domain.