2020 Innovative Products Online Joint Launch Event Successfully Held, Attracting Nearly 60,000 Views

On April 24, 2020, the "2020 Innovative Products Online Joint Launch Event" was successfully held in the live streaming hall on the 2nd floor of Fashion Park. The event was hosted by the China Quality Garment Manufacturers Alliance - Fashion Park, with participation from DuPont China Group Co., Ltd., Sateri, Shanghai Shengyi Textile Co., Ltd., Guangzhou Zhida Apparel Co., Ltd., and Hangzhou Xintianyuan Textile Co., Ltd.

The launch event aimed to help Chinese garment enterprises grasp new market consumer demands, understand new industry development trends, and create new momentum for fashion products. Five executives from domestic and international companies in the field of new materials and product development shared their insights online.

With the enthusiastic anticipation of online viewers and the arrival of on-site guests, the "2020 Innovative Products Online Joint Launch Event" officially kicked off.

Textile Biotechnology

The Path to Sustainable Fashion Branding

"One fiber, infinite possibilities." The first speaker was Ms. Helen, Marketing Manager of DuPont China Group Co., Ltd. By analyzing the impact of the pandemic on society and consumer psychology, she believed that "sustainable fashion and environmental awareness" would become the main fashion trend in the textile industry in the post-pandemic era. The sustainable SORONA® fabric material created by DuPont™ SORONA® bio-based fiber technology aligns with this trend and is worthy of application by enterprises. At the same time, Ms. Helen also hoped to use this green technology to create innovative textile fabrics about the relationship between humans and nature and a green future, awakening more brands and consumers to protect the planet.

Green Technology Fibers

The Light of Eco-Friendly Fabrics

"Developing sustainable resources, creating a better life." Next on stage was Ms. Chen Jie, Strategic Marketing Director of Sateri. Starting from the company's mission, she introduced the natural green raw material selection, leading recycling technology, fabric forming advantages, as well as antibacterial properties, sustainability, and supply chain management models of Aucell®, one of the leaders in the cellulose fiber industry.

"The wise hide their tools and wait for the right moment. Seize the transformation opportunity and innovate from the source." Ms. Chen Jie believed that only through source innovation, continuously launching quality products that meet market demands, and embedding green genes into brand partners' minds through more differentiated products, can enterprises effectively drive their own development.

At the same time, she, along with guest Fan Yuxing, Product Director of Shanghai Makar Children's Apparel Co., Ltd., jointly launched the new antibacterial fabric series of Aucell® X MarColor, safeguarding the healthy growth of children.

Graphene Technology

The Innovation Ace of Smart Apparel

Sun Jianyou, Chairman of Shanghai Shengyi Textile Co., Ltd., focused on introducing the company's latest graphene protective fabrics, graphene protective clothing, graphene luminous protective masks, and graphene antibacterial deodorant socks. Through a witty and humorous presentation, he unlocked the latest research and development trends of graphene in the textile field.

Innovative Functional Fabrics

"Protective Clothing" for Children's Healthy Growth

"Long-lasting sterilization, rapid virus deactivation." Six years of new product development experience gave Ms. Wang Dan, General Manager of Guangzhou Zhida Apparel Co., Ltd., full confidence in her new fabrics. At the live event, she launched the company's latest technological fabric: photocatalytic antibacterial and antiviral textile fabric, stating that this fabric can effectively prevent viruses and inhibit bacterial regeneration, bringing a sense of security to consumers of children's protective clothing.

At the same time, in response to the rigid demand for "warm in winter, cool in summer" in the children's clothing market, Ms. Wang Dan also launched "Aorong Warm" winter children's clothing and "Ice Cool" summer children's clothing, whose multiple functions and beautiful appearance received a positive response from online viewers.

2020 Melange Yarn Fabric Trends and Applications

"Let everyone enjoy more environmentally friendly fashion." Ms. Chen Ting, Marketing Director of Hangzhou Xintianyuan Textile Co., Ltd., was the final speaker of the live event. As the world's largest supplier of melange yarn fabrics, Xintianyuan melange yarn fabrics have multiple advantages such as energy saving, emission reduction, water conservation, no color difference, and being fashionable and healthy.

At the event, Ms. Chen Ting demonstrated the color fastness advantage of Xintianyuan melange yarn fabrics through a boiling water test, and explained the new products and application directions developed by Xintianyuan melange yarn fabrics by analyzing 2020 fabric trends, showcasing the company's strong development capabilities.

During the live broadcast, each speaker also prepared various fun little gifts for online viewers, making the live room extremely popular.

Finally, through simultaneous broadcasts on three professional platforms - Tencent Live (11,000 viewers), The First Textile Network (38,000+ viewers), and Huayi Network (7,334 viewers) - the online event attracted nearly 60,000 views in total. The barrage messages in the live room were overwhelming, fully demonstrating the widespread attention and unanimous recognition the event received.