A Practical Guide to Metaverse Marketing Events: A Case Study of the Cube Planet Launch

Two years after the metaverse trend began, how to truly implement metaverse marketing has become a key focus across industries. This article uses the Cube Planet metaverse launch as an example to introduce how to plan a practical metaverse marketing event.

Rich and Diverse Scene Experience: Fun and Engaging

The launch was themed "Rooftop Garden," with the entire scene built atop the "Cube Skyscraper," transforming the event venue into an open-air rooftop party, fully showcasing Cube Planet's style of "breaking conventions" and "being unrestricted."

To enhance the participant experience, the 3D scene allows free switching between four different perspectives: top-down, panoramic, eye-level, and close-up. The god's-eye view provides an overview, helping users locate themselves accurately and improving interaction efficiency, greatly reducing the chance of dizziness or getting lost.

The map consists of six functional zones: main event hall, case study area, business negotiation area, brand collaboration zone (Sumida River Metaverse Café), office break area, and promotional check-in area.