Xiaohutuxian·Rui 'One City One Banquet · Rui Jian Gusu' 2021 Oriental Rui

Project Overview

Xiaohutuxian·Rui brand launched in 2020, establishing a certain market foundation and awareness. With the comprehensive brand upgrade in 2021, the new Chinese emerging strong-flavor baijiu cultural feast - Oriental Rui Banquet was introduced.

The Oriental Rui Banquet adheres to the concept of "One City One Banquet: Know Yourself, Know the Taste, Know Life," focusing on the city's clothing, food, housing, and transportation, creating an immersive limited tasting event that subverts traditional baijiu tasting experiences. It establishes the brand's high-end positioning differentiation, thereby releasing strategic upgrade signals for product layout and enhancing brand perception and experience.

Tuoyuan took only 30 days from winning the bid to event execution, truly achieving "One City One Banquet: Know Yourself, Know the Taste, Know Life." The full design plan was completed in 10 days, with 3 rounds of design revisions and over 300 design files. Behind this high efficiency was the collaborative effort of 1 lead 3D designer, 1 lead graphic designer, 1 senior 3D designer, 2 graphic designers, and over 50 on-site project staff.