Tuoyuan Case | Tuoyuan Supports 2024 Xiaohutuxian Outstanding Partner Strategy

On April 3, 2024, Xiaohutuxian Liquor Group held its 2024 Outstanding Partner Strategy Summit in Guangzhou under the theme "Transform Together, Create the Future". Tuoyuan Xinsi International Exhibition & Media provided comprehensive support for the summit, including event planning, creative design, material production and installation, program performances, video editing, media communication, and on-site execution.

Tuoyuan efficiently advanced preparations within over a month, starting from the client's perspective, gaining an in-depth understanding of the Xiaohutuxian brand, reasonably coordinating project timelines, and orderly progressing through planning proposals, venue surveys, material design and production, and communication with all parties. We maintained close communication with the client throughout, and meticulously controlled the on-site experience through multiple rehearsals.

For visual design, the main visual featured a red-blue gradient as the primary color scheme, using Guangzhou's landmark buildings to convey tradition and a starry universe to showcase bold transformation, with the invitation design extended from this concept.

Pre-event promotion concentrated on releasing event information through teaser posters, pre-event videos, and blessing videos. Five teaser posters used transformation as the creative concept, combined with five product lines, featuring different bottles carrying scenes of innovation and change, with reflections extending into words of transformation, creating a buzz on social media. The pre-event video precisely conveyed the summit overview and brand development strategy, and numerous guests recorded blessing videos that were distributed on official video channels, Douyin, and social media.

For venue decoration, themed backdrops, dimensional lettering, and feather flags were arranged outside the hotel. On-site, we created a stylish entrance, registration area, photo area, milestones and corporate history display zone, and cocktail area, faithfully reproducing the design renderings.

The summit stage featured a large straight screen paired with the main visual and stage design, with opening videos, guest introduction videos, milestone videos, and award videos produced. The ceremony atmosphere was enhanced through large-screen video and key visuals. The summit was live-streamed simultaneously on platforms including People's Daily Online, Xinhua News client, Weijiu, Yuntao Toutiao, Tangjiu Kuaixun, WeChat Video Channel, Douyin, Weibo, and Kuaishou.

After the event, a 30-second highlight video was released the same day, followed by a 90-second highlight video and short videos featuring guest quotes. Forty media outlets covered the event.