DeRUCCI Kaichi New Product Launch Events in Xiangtan and Beijing

Our event planning team proudly supported the DeRUCCI Kaichi new product launch!

Double 11 promotions can be mind-boggling, and your wallet might be feeling the strain! Smart shoppers came to the DeRUCCI Kaichi launch to witness the debut of Italian-designed products and T10 smart technology, get up close with powerhouse singer-dancer Jiang Yingrong, The Voice of China contestant Qin Xiaolin, and Miss Earth Guo Yameng, and even take home sleep prizes!

On November 8, the event "Ride the Waves, Sister Price Arrives: DeRUCCI Double 11 & Kaichi Italian Design New Product Launch" in Xiangtan was in full swing. Special guest Jiang Yingrong, as DeRUCCI's Sleep Recommendation Officer, shared her secrets to good sleep, and lucky attendees won prizes personally awarded by VIVI, including a DeRUCCI Lamborghini mattress worth 32,010 yuan, DeRUCCI bedding sets, double-door refrigerators, and more.

At the event, Jiang Yingrong performed classic songs like "Practice" and "Grasp Your Beauty," thrilling fans with nostalgic moments. In an interview, she revealed that singing and dancing is the most demanding stage performance, requiring excellent sleep and lifestyle habits. A good sleep environment is key to quality rest. The Italian-designed series, she noted, offers relaxation and comfort, while the warm bedroom aesthetics are pleasing to the eye.

DeRUCCI and Red Star Macalline joined forces to create quality home furnishings. A wonderful sleep experience deserves a beautiful presentation. We thank Red Star Macalline for their strong support. Tan Xiaoyun, Assistant General Manager of Red Star Macalline Jiuhua Mall, stated: "Red Star Macalline has always been committed to crafting tasteful art and spreading home art. We are glad to partner with DeRUCCI, and we hope to gradually raise awareness about the importance of sleep. We believe the Italian-designed series will give customers a new perspective on home taste."

Lin Yihong, Regional Manager of DeRUCCI Bedding Hunan Service Center, said at the launch that the goal of this event is to form brand traits of "quality first, service first, scale first, brand first" through this strong alliance, bringing better and more beautiful life experiences to consumers in Xiangtan and surrounding cities.

In these anxious times, DeRUCCI, as a health sleep resource integrator, continuously integrates innovative material, design, and smart technology resources, constantly innovating and rapidly iterating health sleep systems to help people sleep better. The new Italian series, based on 15 years of sleep and ergonomics research, boldly innovates in "design aesthetics, craftsmanship, and comfort experience," offering a coordinated bedroom visual experience—a new chapter for the bedding industry!

With the pandemic in 2020, people have placed greater importance on sleep and health. Taking this opportunity, Li Kun, General Manager of DeRUCCI Xiangtan, hopes to contribute to helping more people enjoy high-quality sleep. Adhering to DeRUCCI's mission of "helping people sleep better," and staying customer-centric, we aim to spread healthy sleep concepts, popularize sleep knowledge, and serve millions of customers!

Full-bed design for more comfortable sleep. What does this new series include? He Guo, Senior Promotion Manager of DeRUCCI Kaichi, introduced the models: BCK1-237 Budala, BCK1-243 Thomas, and BCK1-248A Cullinan. International design masters personally match the entire bedroom—from bed frames to nightstands, bed-end benches, and leisure chairs—all in coordinated design for ultimate visual enjoyment.

Additionally, on November 8, at the Beijing Jinyuan Easyhome Furniture Hall, alongside the Italian design new products, the DeRUCCI T10 smart mattress was born in the spotlight. On launch day, DeRUCCI offered the lowest Double 11 discounts and rich gifts, and invited The Voice of China star contestant Qin Xiaolin and beautiful Miss Earth Guo Yameng to create an audio-visual feast and discuss sleep topics.

DeRUCCI Bedding, together with Easyhome, promoted healthy sleep concepts to the public. Mr. Qian Yao, Central Regional Manager of Beijing-Shanxi-Inner Mongolia Service Area, and Ms. Guo Fuqi, Furniture Department Manager of Jinyuan Easyhome, jointly stated: "In this special year, a healthy body is particularly important. Easyhome and DeRUCCI cooperate to stay customer-centric and spread healthy sleep concepts. It is urgent to use digital solutions to solve sleep problems and help those with irregular or light sleep regain high-quality deep sleep."

Innovative deep sleep adaptive system, a milestone in smart health sleep systems. Mr. Jiang Yang, Regional Manager of DeRUCCI Bedding Kaichi Brand, revealed the T10 smart technology: over 1.5 million ergonomic and sleep data points, and a big data platform with over 1 billion supports, providing correct sleep solutions for different body types and ethnicities! The DeRUCCI Kaichi T10 smart mattress connects via Wi-Fi to DeRUCCI's cloud ergonomics database, enabling 5D adjustment modes: zoned adjustment, left-right zoning, bilateral interchange smart adjustment, automatic adjustment, and firmness adjustment. Simply lie still for 20 seconds, and the smart scan senses body data; within 40 seconds, AI algorithms automatically adjust firmness for zero-pressure sleep. The T10 automatically builds a deep sleep adaptive system that detects changes in body and temperature, and when linked to smart air conditioning, it sends commands to adjust temperature for more comfortable sleep. The T10 is DeRUCCI's deep sleep adaptive product as a global leader in healthy sleep, aiming to help more people improve sleep quality, enhance lifestyles, and return to healthy sleep. Use one-third of your life to create the other two-thirds of brilliance—let our smart sleep begin now!