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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan
The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

Published: 2022-12-13

On July 13-14, 2022, the 17th China Commercial Real Estate Festival, hosted by Winshang, was grandly held at Langham Place, Guangzhou, under the theme 'See Beyond with Foresight'. The event attracted authoritative experts and elite representatives from various fields to discuss the new development landscape of retail commercial real estate.

Tuoyuan Xinsi International Exhibition & Media was honored to collaborate with Winshang once again, providing services such as material design, production and setup, event execution, and performance for the festival.

PART 1: Digital Intelligence Commerce Future Conference

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The main visual design used a combination of dots, lines, and planes to achieve a technological and cool aesthetic, highlighting the theme and aligning with the digital intelligence focus of the conference.

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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The themed forum 'Foresight · Beyond the Future – Digital Intelligence Commerce Future Conference' was held on the afternoon of the 13th, gathering expert leaders and entrepreneurs from various fields. The conference featured four keynote speeches and one high-level dialogue, exploring solutions for commercial digital intelligence. As the conference drew to a close, the 'Foresight · Digital Intelligence Commerce Award' ceremony was officially launched, showcasing the outstanding forces across the entire retail commercial industry chain.

PART 2: Win Night · VIP Welcome Reception

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The cool check-in area, featuring a combination of the event theme text 'WIN' and irregular shapes, paired with colorful lighting and symbols, attracted guests' attention. From floral arrangements to event backgrounds, lighting, menus, name cards, and tablecloths, Tuoyuan considered every detail.

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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

At the welcome reception on the evening of the 13th, professionals from various industries exchanged ideas, shared experiences, discussed new industry trends, and explored new cooperation opportunities, all while enjoying delicious food and drinks in a relaxed and pleasant atmosphere.

PART 3: 17th Annual Forum on Commerce Driving Real Estate

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The curved main stage was impressive and grand, complemented by two rows of beam lights above and below the screen, creating an excellent stage effect.

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The main forum held on the 14th, the 17th Annual Forum on Commerce Driving Real Estate, featured heavyweight guests taking the stage in succession, delivering six keynote speeches, the release of the '2022 Shopping Center Development Report', and three high-level dialogues. Sharp viewpoints clashed on site, and hot topics were discussed in real time.

PART 4: 3rd Fashion Dark Horse Brand Entrepreneurship Competition

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 'DREAM 2022' 3rd Fashion Dark Horse Brand Entrepreneurship Competition was held simultaneously on the morning of the 14th. Each contestant took the stage to present, with a professional jury of seasoned investors and industry experts providing comments and scores. The competition was well-organized, tightly scheduled, and proceeded smoothly, with Tuoyuan ensuring its successful conclusion through professional and meticulous service.

PART 5: China Emerging Brands New Voice Summit

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

At the China Emerging Brands New Voice Summit on the afternoon of the 14th, nine keynote speeches and one report release were brilliantly presented. Guests shared insightful views, discerned industry trends, and discussed new trends in China's high-potential consumer goods investment sector. Whether it was on-site execution or live streaming connecting inside and outside the venue, Tuoyuan, drawing on its professionalism and experience, advanced the project in an orderly manner, ensuring every step was methodical and smooth.

PART 6: China Commercial Real Estate 'Golden Coordinate' Awards Ceremony & Gala Dinner

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 'Golden Coordinate' Awards Ceremony and Gala Dinner on the evening of the 14th was a lively affair. During the ceremony, the signing ceremony for Winshang tech strategic partners was held. In the future, Winshang will join hands with strategic partners to foster a favorable development environment for commercial real estate and lead it toward a bright future.

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

This was followed by the awards segment, where the presentation of each award drove the atmosphere to new heights, with guests and winners posing for group photos. Each trophy and medal served as encouragement and expectation for the recipients.

Tuoyuan consistently upheld a professional and efficient work ethic, maintaining detailed and close communication with the organizer to advance the stage, lighting, hosting, and other aspects of the awards ceremony, fully ensuring its splendid execution.

PART 7: Exhibition Scene

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

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The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The festival featured a registration area and a photo zone, with quirky hand-held signs and cute mascots posing with guests. Attendees were guided by the process display boards to enjoy the exhibition. A photo wall chronicling commercial pioneers led guests to appreciate their achievements. Crowds of enthusiastic visitors gathered at various booths.

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The 9th CREE Commercial Real Estate Expo & China City Pavilion Theme Exhibition comprehensively showcased the advantages of commercial projects across the country. In designing the Digital Intelligence Town and China City Pavilion, Tuoyuan combined the venue's characteristics and the exhibition theme to create exhibition halls that matched the content atmosphere, and each was faithfully realized. Each exhibition area showcased the brilliance of various industries, with guests learning about the latest commercial real estate information and major brands seeking new cooperation opportunities.

PART 8: Other Details

To ensure the smooth progress of the event, Tuoyuan proactively coordinated with the exhibition's security and overall planning before the event began, guaranteeing the smooth execution of all segments. Due to pandemic prevention requirements, we also arranged for a professional medical team to provide free nucleic acid testing for attending guests.

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

The 17th China Commercial Real Estate Festival Held in Guangzhou, with Tuoyuan

During the event, full live streaming was conducted simultaneously, with online interaction with netizens, and high-definition photo live streaming was also prepared for those unable to watch the live broadcast.

PART 9: Conclusion

The China Commercial Real Estate Festival, founded by Winshang in 2006, is one of the largest, most brand-valuable, and influential annual industry events in China's commercial real estate and retail chain sectors. The 17th China Commercial Real Estate Festival provided a stage for enterprises and projects to showcase their unique characteristics, built a bridge for communication and exchange among enterprises and projects, and offered commercial real estate professionals an opportunity for face-to-face interaction to continuously explore new development patterns in the commercial sector.

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