Decoding the Formula for Corporate Advertising Videos

How to make a corporate advertising video? Master these formulas and you'll be fine!

Planning and creativity are the most important parts of a corporate video or product advertisement. Good planning can enhance the promotional effect, even making it a viral hit. However, marketing planners and advertising agencies often struggle with creativity.

In fact, creativity follows patterns. Here are some common formulas you can reference when producing corporate videos.

Story-driven

Pure advertising can be boring for viewers. Adding storytelling elements to the video can capture attention and leave a lasting impression. For example, a video uses a short story to highlight product features, enhanced by celebrity performance, making it unforgettable.

Problem-solving

Using video tutorials is more authentic, effective, and convenient. It quickly showcases product features, and step-by-step demonstrations build trust with the audience.

This video uses a tutorial format to demonstrate product usage and results. Viewers see the actual process, which increases their trust in product quality and boosts purchase intent.

Scenario reenactment

By showing real-life usage scenarios, viewers can relate and understand why to buy. A single reason to buy is more convincing than flashy claims. Case: A wine advertisement depicts a family gathering with wine, triggering purchase desire.

Celebrity endorsement + demonstration

This classic ad uses two formulas: celebrity endorsement for credibility, and demonstrating the correct way to use the product to guide consumption habits. Case: Extra gum ad features a celebrity and the line "Two pieces at a time is more satisfying," subtly increasing product consumption.

Comparison

Ideal for products with dramatic results, showing before-and-after differences or advantages over competitors. Case: Mona Lisa Wedding Photography shows astonishing before-and-after comparisons.

Variety show style (talent performance)

Combining ad copy with talent performances may seem cheesy but is effective. Case: Pinduoduo ads feature catchy dances that are hard to forget.

Diverse creative formats

If none of the above satisfy, consider high-tech formats like VR, AR, or 360-degree video for a more innovative approach.

These formulas can help you create more compelling corporate videos.