Xiao Hu Tu Xian Teams Up with Tuoyuan Xinsi to Successfully Host the 13th Today's Economy

On March 18, 2023, the 13th Today's Economy Conference and China Road · Masters Forum was held at the Guangzhou Xianglan Guanzhou Hotel. The conference was hosted by Zhongqisi Think Tank and organized by Xiao Hu Tu Xian Liquor (Group) Co., Ltd., with 298 representatives from 170 companies across 30 provinces and cities in China attending. Tuoyuan Xinsi International Exhibition & Media provided comprehensive support for this event, including event planning, visual design, video production, stage design, conference execution, content and process design, promotional copy and outreach, venue design and construction, photography and videography, entertainment resources, venue negotiation, and hotel services.

The main key visual (KV) featured red and blue as the primary colors, with two beams of light converging into an eye shape, displaying a globe, the outline of a Xiao Hu Tu Xian liquor bottle, and silhouettes of Guangzhou city landmarks. This highlighted the conference's theme of inheriting Guangzhou's open and innovative urban spirit as a millennium-old commercial city, gathering innovative resources with a global perspective.

During the pre-promotion phase, an invitation letter expressed sincere invitations, followed by teaser posters, co-branded posters, and live-stream posters to continuously expand the event's reach. A pre-event video traced technological evolution and reviewed highlights from past conferences, conveying the conference's purpose of gathering elites to discuss economic trends and explore new business wisdom. Distinguished guests including Yu Yanzhong, Chairman and Secretary-General of the Zhongqisi Think Tank Entrepreneur Council; Liang Guojie, Director and Vice President of Xiao Hu Tu Xian Liquor Group; Wu Qiong, National First-Class Actor; and Zhang Yansheng, Chief Researcher at the China Center for International Economic Exchanges, sent their blessings, which were published on Xiao Hu Tu Xian's official video account, Moments, and Zhongqisi Think Tank's Weibo.

Main KV design description: Using red and blue as the primary colors, two beams of light converge into an eye shape, with a globe, the outline of a Xiao Hu Tu Xian liquor bottle, and silhouettes of Guangzhou city landmarks in the center, highlighting the conference's theme of inheriting Guangzhou's open and innovative urban spirit as a millennium-old commercial city, gathering innovative resources with a global perspective.

Pre-Promotion

An invitation letter expressed the sincere invitation from Xiao Hu Tu Xian and Zhongqisi to all entrepreneurs. Teaser posters, co-branded posters, and live-stream posters were launched to continuously expand the event's reach.

During the teaser phase, a pre-event video traced technological evolution and reviewed highlights from past conferences, precisely conveying the conference's purpose of gathering elites to discuss economic trends and explore new business wisdom, igniting entrepreneurs' attention and anticipation.

In addition, heavyweight guests including Yu Yanzhong, Chairman and Secretary-General of the Zhongqisi Think Tank Entrepreneur Council; Liang Guojie, Director and Vice President of Xiao Hu Tu Xian Liquor Group; Wu Qiong, National First-Class Actor; and Zhang Yansheng, Chief Researcher at the China Center for International Economic Exchanges, sent their blessings for the conference, dominating Xiao Hu Tu Xian's official video account, Moments, and Zhongqisi Think Tank's Weibo, achieving topic focus.

Venue Setup

The venue featured four brand display areas, a corporate culture display area, a tasting and interaction area, and a Zhongqisi exhibition area. The entrance was designed with a circular arch combined with city silhouettes; walking through the arch led to the four major brand products of Xiao Hu Tu Xian. Each area was designed according to the product's unique characteristics, showcasing the four brand series in a high-end style. Guests could freely wander through these areas before entering the conference, experiencing the charm of Xiao Hu Tu Xian's brand culture.

An ancient music ensemble performed to welcome guests, with melodious strings creating a warm and inviting atmosphere. During the conference, guests enjoyed desserts while appreciating elegant tea art performances, with the tea master's fluid movements evoking a sense of tranquility and inner peace. A bartender also delivered a live mixology performance, crafting cocktails using Xiao Hu Tu Xian products as the base, blending Chinese and Western cultural charm.

As a signature series of Xiao Hu Tu Xian brand activities, the "China Road · Masters Forum" has always been characterized by inviting leading figures from various fields to interpret China's future with professional insight and discuss the nation's journey to strength with the public. This conference, in partnership with Zhongqisi Think Tank, invited multiple renowned experts to focus discussions on the economy and explore new paths for enterprise development in the new era.

The event also featured three important signing ceremonies to deepen cooperation among multiple parties and jointly build a new ecosystem for industry collaboration. The Zhongqisi Think Tank Presidium and Strategic Cooperation Signing Ceremony and the Young Entrepreneurs Alliance Signing Ceremony used custom launch tables where guests placed acrylic cards into slots, lighting up the table to create a unique ceremonial atmosphere. The strategic cooperation signing ceremony between Xiao Hu Tu Xian Liquor Group and Zhongqisi members used an iPad electronic signing system, allowing all guests to witness this important moment together.

Live Streaming

The conference was live-streamed simultaneously on multiple platforms including Xinhua Net, People's Daily Online, Phoenix Net, as well as Xiao Hu Tu Xian Liquor Group's video account, Douyin, and Weibo, further expanding the event's reach.

Post-Event Promotion

Immediately after the event, 30-second and 90-second highlight videos were produced to comprehensively and multi-dimensionally promote the event's highlights, achieving efficient dissemination. Post-event press releases provided detailed and in-depth coverage of the conference content, spreading the event's success and boosting its popularity and reach.

Summary

The successful completion of the 13th Today's Economy Conference and China Road · Masters Forum earned high recognition and support from Xiao Hu Tu Xian for the Tuoyuan team's professionalism, efficiency, and rapid response. The meticulous and thoughtful event arrangements and excellent guest experience received widespread acclaim.

The partnership between Xiao Hu Tu Xian Liquor Group and Zhongqisi Think Tank represents a deep collaboration with the economic sector and a strategic move into the economic field. Taking this cooperation as a new opportunity, the company aims to extend into high-end circles by building a high-energy brand activity platform, injecting new momentum into the high-quality development of Xiao Hu Tu Xian Liquor Group and accelerating its product premiumization, brand premiumization, and nationwide brand layout.