The 3rd World Footwear Forum 2011

Project Name: The 3rd World Footwear Forum

Venue: Hilton Guangzhou Baiyun

Date: December 8, 2011

Number of Attendees: 1,000

Planning Highlight: Invited Mr. Long Yongtu, Secretary-General of the Boao Forum for Asia, to share insights on the direction of the footwear industry.

Project Description: The World Footwear Development Forum is a high-level dialogue platform supported by the China National Light Industry Council and co-hosted by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, China Leather Industry Association, Asian Footwear Association, Department of Commerce of Guangdong Province, and the People's Government of Dongguan City, with the China (Dongguan) International Footwear & Shoe Machinery Fair as a co-organizer, and undertaken by Dongguan Huarui Industrial Investment Co., Ltd. Through several consecutive editions, we have established a strong cooperative relationship with the forum's organizing committee. For this edition, to elevate the forum's profile, we invited Mr. Long Yongtu, Secretary-General of the Boao Forum for Asia, to discuss global footwear industry development with leading manufacturers. For the stage design, we employed ultra-wide projection mapping technology to create a more dynamic and impactful stage.