Xijiu Jiaocang 1988 (2020) Guangzhou Relaunch Event & Autumn Client Gathering

Xijiu Jiaocang 1988 (2020) Guangzhou Relaunch Event & Autumn Client Gathering

Date: October 23, 2020

Venue: Four Seasons Hotel Guangzhou

Core Services: Event planning, visual design, execution coordination, interactive communication, e-commerce live streaming agency, live commerce, online live streaming, Douyin agency operations, etc.

On the evening of October 23, amidst the changing seasons and rich autumn atmosphere, the "Xijiu Jiaocang 1988 (2020) Guangzhou Relaunch Event & Autumn Client Gathering" was grandly held at the Four Seasons Hotel Guangzhou, co-hosted by Guizhou Xijiu's Northern Guangdong Region and Guangzhou Maoxiangyuan Company.

Xijiu is located in the core production area of world-class sauce-flavored baijiu, along the Chishui River. Since its establishment in 1952, Xijiu Company has upheld the core values of "Revering the Tao, Focusing on Fundamentals, Respecting Business, and Caring for People," adhering to the four bottom lines of "Development, Ecology, Safety, and Quality." Using traditional solid-state fermentation with pure grains, it crafts high-quality sauce-flavored liquor that is mellow and elegant.

Guangzhou Maoxiangyuan Company, founded 17 years ago, has journeyed alongside Xijiu, growing step by step with Xijiu's development into a professional operator of Guizhou famous liquors with regional influence. Along the way, we have now reached the relaunch moment of Jiaocang 1988. It embodies Xijiu's meticulous craftsmanship and carries consumers' eager expectations. It is foreseeable that the new version of 1988 will carry forward the warmth of time and continue the glory of sauce-flavored liquor.

On October 23, Guizhou Xijiu Sales Co., Ltd., together with Guangzhou Maoxiangyuan Trading Co., Ltd., Guangzhou Panyu District Yuxing Liquor, and about 200 distributors, core alliance partners, and partners, gathered to witness this important historical moment of the Xijiu Jiaocang 1988 Guangzhou relaunch event.

This month, "Xijiu Jiaocang 1988" was grandly relaunched. The new upgraded version features a color scheme of elegant black and Chinese gold, with more prominent imagery and refined details, exuding solemnity, antiquity, nobility, and elegance. The quality has been comprehensively enhanced: redefining the liquor quality in the name of the National Quality Award, with longer aging, fuller body, richer taste, and longer finish. This not only reflects Xijiu's excellent brewing standards but also represents the core cultural connotations of Xijiu. In the future, we hope that through Xijiu Jiaocang 1988, consumers will enjoy a more delightful high-end drinking experience.

The more we gather, the more we appreciate the hard-won nature of these moments. The ability to breathe freely and gather without constraints is thanks to a special group of people who have held up the sky for us. As a state-owned enterprise, Xijiu Company has demonstrated its responsibility in many ways, standing with the people of the nation through thick and thin.

Xijiu pays tribute to the most beautiful heroes in harm's way, demonstrating the responsibility of a state-owned enterprise.

Xijiu Jiaocang 1988, with its profound simplicity and elegance, has created a splendid legend. Paying tribute to glory and opening the future—this is the greatest significance of the Xijiu Jiaocang 1988 (2020) relaunch.

We believe that sauce-flavored liquor enthusiasts will surely feel the history, experience the culture, and find resonance in the new version of Xijiu Jiaocang 1988.