Ligao Baking Forum and 2021 New Product Launch (Xi'an) Execution

The execution of the Ligao Baking Forum and 2021 New Product Launch (Xi'an Station).

The "Baking Forum" is an industry empowerment platform initiated and built by Ligao Foods, aiming to promote better and faster industry development. Since its inception, it has been successfully held in Xiamen, Huangshan, Foshan, Huizhou, Liuzhou, Tai'an, Zhengzhou, Kuala Lumpur, and in 2020 extended to Zunyi, Huizhou, Suzhou, Nanning, Yingtan, and other cities. Topics covered include team building, community operations, store operations, industrial upgrading, sales strategies, brand building, store design, and profit model design, providing answers, inspiration, and direction for baking enterprises, earning widespread recognition and praise.

As the final stop of the 2020 forum, the Xi'an event attracted over 400 attendees and showcased a diverse range of cake display refrigerators, with exciting conference courses. Director Li of Ligao explained from the company's perspective that Ligao is committed to providing in-depth cooperative services for pastry shops, offering professional planning and a senior technical team to provide baking technical consultation and training, marketing and promotion planning, striving for win-win cooperation and continuously improving to better serve the baking market.

Ren Xiujie, Strategy Manager of Shanghai Hua & Hua Marketing Consulting Co., Ltd., gave a lecture titled "How to Build a Profitable Pastry Shop," using multiple "Hua & Hua" star cases to analyze techniques for designing promotional materials for baking stores, helping shops improve their promotional issues and achieve continuous improvement, emphasizing that every communication touchpoint is an opportunity to provide creative "reasons to buy."

Through this conference, pastry shop managers gained a new understanding of Ligao and recognized its value. To thank clients for their participation, Ligao prepared wonderful performances, a dinner, and a lucky draw, with high enthusiasm on site.