2019 Black Swan International New Product Launch 'Blossom · Swan Dream' Held in Qingdao

On October 10, 2019, the 2019 "Blossom · Swan Dream" Black Swan International New Product Launch was held at Le Méridien Qingdao. As a Chinese high-end underwear brand that had graced Milan Fashion Week, Black Swan's new products made their first appearance on home soil after shining on the international stage.

Attendees included Nancy, Operations President of Yumei Group; Kitty, Marketing President of Meirenji Brand and Dean of Meili Business School; Rain and Mary, co-founders of Black Swan; and Chen Jianhui, founder of Gongxiangquan and CEO of Chuangxiang Media.

The event attracted renowned domestic media including Youku, Tudou, Tencent Video, iQiyi, Sina, NetEase, YOKA Fashion Network, China Fashion Network, and Rayli.com.

The launch featured internationally acclaimed dance performers who artistically portrayed women's exploration of beauty across different life stages, conveying the brand's commitment to encouraging women to bloom authentically and helping them lead beautiful, fulfilling lives.

After the elegant swan dance, world supermodels took the stage to showcase Black Swan's premium new products.

Inspired by Milan, Italy, the brand invited world-renowned designer Clément Claude Darmon, former design director for luxury brands like DIOR and LV, as chief designer. The new collection includes the Wing Bra, Wing Pants (Swan Dream series), Beauty & Care Bra, Beauty & Care Pants (Full Care series), and Meishuting 2.0 series, all infused with the master's exquisite craftsmanship and innovative design in silhouette, technique, materials, and detailing.