Event Planning: Creative Theme Collection for Guangzhou Offline PR Events

Event Planning: Creative Theme Collection for Guangzhou Offline PR Events

Here we bring you the first installment of 50 creative themes for offline events in Guangzhou, interpreted with the 2019 PR calendar. We hope you enjoy them.

「 January 」

New Year's Day, Laba Festival, "A Better Tomorrow 2019", Ice and Snow

1. Ice and Snow Festival & Ice Sculpture Exhibition

Every year at this time, major Guangzhou event planning companies and auto brands compete for attention. Besides various product launches, ice and snow test drives are also a hot topic, especially BMW's impressive ice events.

However, such themed activities can burn through budgets quickly.

Given the recent heavy snowfalls across many parts of the country, can regional Guangzhou event planning companies incorporate ice and snow into their events? How about an ice sculpture exhibition? A timeless classic that can be combined with outdoor game competitions to enhance the experience.

If the budget is tight but you still want to create a winter wonderland effect, focus on the superficial aspects: invest in color schemes, set design, and lighting to build the atmosphere.

2. Ice and Snow Themed Bonfire Party

It's annual meeting season. ACC chartered a cruise ship to Japan for their annual meeting, and many Guangzhou event planning companies are looking for creative ideas. Why not host an annual meeting in the form of an ice and snow bonfire party?

In winter, in the north, combined with skiing activities, this can promote sports brands, beverages, cold-weather products, etc. The bonfire party after fun games is a key element to energize guests.

For a more eye-catching effect, consider a bikini, swimsuit, or body painting themed skiing competition.

3. "A Better Tomorrow 2019"

On January 16, 2019, the movie "A Better Tomorrow 2019" was released. As a tribute to the classic film "A Better Tomorrow" starring Chow Yun-fat and Leslie Cheung from over thirty years ago, it holds a special place in many people's hearts.

So, why not host a themed event that combines nostalgia and modernity?

I think this is a marketing opportunity for real estate and shopping mall events. It could even serve as an annual meeting theme: decorate the venue to evoke old Hong Kong, have everyone dress in retro style, and pay tribute to the classics with wax figures, impersonation shows, and more, bringing the atmosphere to a climax.

「 March 」

Valentine's Day, Spring Festival, Winter Olympics Opening, NBA All-Star Game

4. Winter Garden Theme

In 2018, Valentine's Day fell on the eve of Chinese New Year's Eve, a delicate timing: #Don't be single during the holidays#.

On that cold winter day, the day before the Year of the Dog, create a secret garden by bringing flowers from around the world to the venue.

Or take a page from Chanel's Karl Lagerfeld: an origami garden. Combine winter snow scenes, festive Chinese New Year colors, parade floats, etc., to create a unique Valentine's Day themed event that is both fun and fitting.

You can also set up distinctive glass houses to make the scene more dreamlike.