Wuliangye 'He Mei Global Tour' Launch Ceremony and France Station Event Held in Paris

Promoting the internationalization of baijiu and sharing the charm of Chinese baijiu culture with the world has become a key agenda for baijiu enterprises. On July 10, local time in France, Wuliangye held the launch ceremony of its 'He Mei Global Tour' and the France station event, marking a harmonious rendezvous between China's premium baijiu and the world. To celebrate the 60th anniversary of China-France diplomatic relations and the China-France Year of Cultural Tourism, the first stop of the 'Wuliangye He Mei Global Tour' was set in France, aiming to wish for a new chapter in China-France friendship, 'united in spirit across a thousand miles, as solid as gold and stone.'

The event, themed 'Fragrance Meets the World, Harmony Coexists,' included performances of French classics on traditional Chinese instruments, the concept reveal of the China-France Harmony limited-edition gift box, the launch ceremony of the 'Wuliangye He Mei Global Tour,' and the 'Harmony Night' tasting gala.

At the event, the design sketches and concept of the 'Wuliangye · China-France Harmony' limited-edition gift box were unveiled. The sketches were then sealed in a traditional lacquer box symbolizing the origin of Chinese and French cultures. The gift box will be officially released in 2024 as a tribute to the 60th anniversary of China-France diplomatic relations.

At the event, Zhu Jingyi, founder of Nanmen calligraphy, wrote a calligraphy scroll reading 'Wuliangye He Mei Global Tour' on site. After guests signed and the 'Paris Seal' was affixed, it symbolized the official departure of the 'He Mei Global Tour' from Paris.

At the tasting gala, classic Wuliangye was paired with Western cuisine prepared using traditional Chinese cooking techniques, reflecting the fusion of the two cultures. Fabrice PROCHASSON, President of the French Chefs' Association, introduced the exceptional quality and appreciation methods of Wuliangye to the guests.

In the future, the 'Wuliangye He Mei Global Tour' will become another brilliant calling card for Chinese baijiu, continuing to spread its fragrance in Australia, the Americas, and beyond, promoting the harmonious encounter and coexistence of Chinese baijiu with the world.