S7 Airlines Creates Off-Season Summer Experience Zone at Sochi Ski Festival
S7 Airlines (Siberia Airlines) sponsored Russia's annual high-altitude ski festival BOOGEL WOOGEL, known for its "skiing in bikinis" theme. At the ski festival held at the Rosa Khutor resort in Sochi, S7 Airlines designed an off-season summer-themed experience zone, creating a striking contrast with the festival atmosphere.



Summer-style simulated surfing game


Snowboard diving competition



Competition judges

The on-site decor instantly evokes a summer beach vibe




Selfie props






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