Maritime Silk Road Art New Product Launch Showcases the Beauty of Chinese Porcelain
'Elegance Does Not Court the Crowd; Ripples Speak for Themselves' Maritime Silk Road Art New Product Launch - Showcasing the Beauty of Chinese Porcelain!
On the afternoon of the 20th, the Maritime Silk Road Art new product launch, themed 'Elegance Does Not Court the Crowd; Ripples Speak for Themselves', was held at Nanwei Science and Technology Park. The event was guided by the Fengze District Culture, Sports and Tourism Bureau, hosted by Fujian Yalan Culture Development Co., Ltd., and co-organized by Wanshi Holding Group and Fujian Shici Industrial Co., Ltd.
Quanzhou is an important starting point of the ancient Maritime Silk Road in China, and still boasts numerous precious cultural relics and historic sites related to the Maritime Silk Road, giving rise to its unique Maritime Silk Road culture. During the Song and Yuan dynasties, porcelain gradually became a major export item, earning the Maritime Silk Road the alternative name 'Maritime Porcelain Road'. It spread the great craftsmanship and Confucian and Taoist thoughts of the Chinese nation to the world, advancing the progress and development of world civilization. With its thousand-year cultural history, porcelain bears witness to the prosperity of Quanzhou as the 'Capital of East Asian Culture'.

Fujian Yalan Culture Development Co., Ltd. is a cultural development company in the Fengze District. Committed to promoting Chinese ceramic culture, it integrates ceramic culture with life aesthetics, artistic concepts, and design innovation, interpreting the depth of Chinese culture and the beauty of Chinese porcelain through innovative ideas and products.
At the event, Yalan Culture's 'Shici' brand was unveiled, along with the release of new Maritime Silk Road art products and the song 'One Lifetime Porcelain Soul'. A porcelain exhibition was also held, showcasing the country's leading high-end daily-use porcelain.

Maritime Silk Road culture is an important cultural heritage and symbol of the Fengze District. The event also served as one of the series of activities under the theme 'Praising the Motherland, Benefiting the People through Culture' as part of the district's efforts to create a public cultural service demonstration zone.
It is understood that the creation of the national public cultural service system demonstration zone in Fengze District will be carried out in three phases: mobilization and deployment, implementation (October 2018 to March 2020), and evaluation and inspection (March 2020 to full acceptance). This involves strengthening public cultural infrastructure, enhancing the supply of public cultural services, cultivating innovative public cultural service projects, and deepening reforms in the institutional mechanisms of public cultural services.

By 2020, the district's main indicators for cultural development and public cultural services are expected to meet or exceed the standards for the fourth batch of national public cultural service system demonstration zones (eastern region). The public cultural system will be well-regulated and complete, achieving a modern public cultural service system that covers urban and rural areas, is convenient and efficient, guarantees basic needs, promotes fairness, and is supported by standardized and sustainable organizational and safeguard mechanisms.

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