Offline Creative Event Planning Cases: Interactive Billboards and Experiential Marketing

The following are several offline creative event planning cases, covering interactive billboards, experiential installations, and other formats.

Magnum Ice Cream & Interactive Billboard

Once the camera on the billboard is activated, it tracks the viewer's biting motion, showing a virtual Magnum Infinity ice cream being eaten bite by bite.

Beer Vending Machine & Screaming

Scream at the designated spot on the beer vending machine, and it dispenses different beer flavors based on the decibel level of your scream. The louder the scream, the more bitter the beer that rolls out!

Contrex Mineral Water & Power-Generating Bikes

In the square, there is a row of pink treadmills. When someone steps on them, the associated installation projects an image: a man in the video gradually removes his clothes as people pedal faster (driving the female audience wild). When he is down to just one piece, his private area is replaced by the slogan: "Congratulations, you've burned 2000 calories!"

MINI & MINI Photo Studio

Participants are invited into the MINI photo studio for a shoot. They choose headphones in a color that matches their personality, pair with a corresponding MINI model for the photo, and the result is displayed simultaneously on a 104-square-meter outdoor building screen.

Expedia & Station Interactive Billboard

Participants control a timer button and stop it exactly at 20 seconds to win round-trip tickets to Japan.

IKEA & Furniture Climbing

IKEA's experiential marketing event in a French city center: a nine-meter-high "furniture" climbing wall, with handles and steps installed on the artificial wall. Passersby are invited to try "climbing" under professional guidance.