Zuxingjian 2020 Spring/Summer New Product Launch Concluded Successfully at Dongguan Yulan Grand

At 09:00 Beijing time on December 10, 2019, Zuxingjian's 2020 Spring/Summer new product launch officially commenced at the Dongguan Yulan Grand Theatre in Guangdong. The event was divided into two parts: new product presentations in the morning and a health expert forum in the afternoon, concluding successfully at 17:30.

The launch was live-streamed online, with over 1.2 million viewers watching the broadcast.

This was Zuxingjian's largest and highest-profile launch to date, with more than 1,500 attendees on-site—more than double the number at the July launch. The Dongguan Yulan Grand Theatre, an international-standard art venue, was chosen as the venue for this event.

At 9 a.m., the launch opened on schedule. After the host's opening remarks and leadership addresses, founder Mr. Wu Xingliang took the stage. He summarized the achievements of 2019: revenue grew tenfold, a total of 33 operation centers were established nationwide, and the number of physical stores and shop-in-shops exceeded 1,200. He also pointed out existing shortcomings and outlined solutions.

During the new product presentation, Wu Xingliang repeatedly emphasized "focus" and "word-of-mouth," stating that Zuxingjian will remain committed to massage shoes, treating word-of-mouth as the lifeblood and core of the brand, and taking responsibility for every pair of massage shoes delivered to families and customers.

Having focused on the health shoe field for many years, Zuxingjian has identified many incorrect shoe-wearing habits among modern people, such as wearing shoes that are too small, causing foot compression and deformation; heels that are too soft, leading to ankle instability and increasing the risk of overpronation, supination, and flat feet; incorrect flex points affecting foot bones; and soles that are too flat and soft to support the arch, making sprains more likely. The feet are the foundation of the human body; foot problems can affect the whole body, most notably causing poor posture and chronic pain. Therefore, Zuxingjian advocates freeing the feet, wearing shoes healthily, and choosing the right shoes.