Country Garden Shaanxi New Product Launch Event Successfully Held in 2019

On the evening of December 14, 2019, the Country Garden Shaanxi new product launch, themed "Walking with the Beautiful Era," was held at the W Hotel Xi'an. Special guests including national first-class architect Ren Zhiguo, along with numerous Country Garden partners, industry professionals, and media representatives from across the country, gathered under the brilliant lights. 

The evening began with a star chef tuna show that brought the passion of the Pacific, akin to a star-studded entrance, showcasing elegance and high-standard details, unveiling the long-awaited launch and setting the stage for the debut of Country Garden's high-end product, Yunzi No.1. 

From "Mr. Zhang's Story" to High-End Product Insights

Peng Jing, marketing head of Country Garden Yunding, shared the story of a Hong Kong client who purchased property in Shenzhen. Ten years ago, this Mr. Zhang invested in Shenzhen rather than Hong Kong, choosing the most expensive unit over the recommended discounted one. The logic behind his purchase still applies to Xi'an today. 

Xi'an's development in recent years has been remarkable. As the starting point of the "Belt and Road" initiative and a national central city, it is comprehensively building a greater Xi'an, with a once-in-a-lifetime opportunity and a promising future. Country Garden entered Shaanxi, building homes in 9 cities, and has had the privilege of growing with Xi'an over 5 years of rapid development, following its urban expansion. In 2019, Country Garden secured a prime location in Qujiang, a mature high-end residential area in Xi'an. This time, against the backdrop of urban transformation, deeper thought has been given to target demographics and product design. 

"Over two years, more than 700 days of meticulous refinement, we traveled to 21 cities including Guangdong, Shenzhen, Shanghai, Hangzhou, and Ningbo, inspected 103 luxury residences such as Shanghai's Tomson Riviera and Shenzhen Bay No.1, and after hundreds of drafts and repeated deliberation, we finally present this new product," Peng Jing shared, conveying the dedication behind this key new offering. Indeed, from design to materials and construction, the product's presentation is approaching perfection through full commitment. 

Top national professional institutions like Shanghai Rishing and Landau International have become partners of Country Garden Shaanxi. The story behind a huge tempered glass panel reflects the determination to select premium building materials and tackle extremely challenging construction. Country Garden even hired construction workers who cost more than renowned lawyers, sparing no expense in crafting this high-end product. 

Hurun from the "Rich List" Delivers Speech, Continuous Sharing from Big Names

At the launch, the surrounding giant screen and dynamic lighting created an immersive experience, with classic pure blue soft light filling the "sky and ground," highlighting the noble temperament of the Yunzi No.1. Beyond the aesthetic and beauty, the event emphasized content exchange. 

Why did Country Garden go to such lengths to position and craft this extraordinary product? After sharing the property-buying logic of the wealthy, the perspective shifted to high-net-worth individuals. When Mr. Hurun, one of the "people who best understand Chinese billionaires," chairman and chief researcher of Hurun Report, appeared on stage, applause erupted. The Hurun Rich List is China's first wealth ranking, launched by Mr. Hurun, and is the most influential financial list in the country. 

In his presentation on "2019 China Economic Situation Analysis and Shaanxi High-Net-Worth Individuals," attendees not only saw the ups and downs of China's super wealth creators in 2019 and the active presence of Shaanxi billionaires on the list, but also gained data-driven insights into the behaviors, preferences, and lifestyles of high-net-worth individuals nationwide. Despite his rigorous work, his speech was laced with British humor, and included interesting details: the happiest moment for billionaires is the birth of a child, they prefer using Alipay for consumption, and even their favorite luxury hotels were ranked. This speech was undoubtedly a highlight of the event. 

Shanghai Rishing, as an excellent partner of Country Garden, was prominently invited. Ren Zhiguo, partner and national first-class architect, shared professional views on the lifestyle interests and spiritual pursuits of the elite, the essence of modernist architecture, and the design composition of the "boundless architecture" of this new product. How to balance building spacing and green ratio? How can architecture maintain timeless beauty? How to achieve both green paths on sunny days and activity spaces on cloudy days? Architectural aesthetics, lifestyle innovation, and spatial design innovation were all broken down into details, infused into the design thinking of this new product. 

Additionally, Nie Haifeng, founder of the well-known local self-media "Xi'an City Record," shared his vision for the new decade of greater Xi'an based on national policies and development trends, resonating strongly with guests regarding Xi'an's urban development. Wave after wave of intellectual feasts turned the launch into a multi-dimensional forum, with many guests expressing they gained a lot that evening. 

Country Garden Yunzi No.1 Product: A Tribute to International Xi'an

As the launch was drawing to a close, leaders of Country Garden Shaanxi and guests took the stage together for the grand unveiling ceremony of the 2019 Country Garden Shaanxi new product. On a beautiful night in Qujiang, Xi'an, Country Garden redefined the concept of Xi'an metropolis, dedicating itself to creating urban resources and high-end living, setting a new benchmark in the industry. 

As soft music played, guests gradually departed. "Walking with the Beautiful Era" is Country Garden's message and hopeful expectation for an international Xi'an. In the future, how will Country Garden stay grounded, deepen its presence in Shaanxi, face transformation with keen insight, evolve into the high-end market, and bring proud residential works to the city? Let us wait and see. 

Country Garden in Shaanxi: 9 cities, over 40 quality projects, including Xi'an Phoenix City, Xianyang Qindu Mansion, Baoji Phoenix City, and Hanzhong Yuejiang Mansion. Each project represents high quality in its city and is favored locally. 

The cloud series product launched this time is Country Garden's high-end product line. Country Garden previously developed Wuhan Qingchuan Mansion, which boasts first-line river views and is undoubtedly the city's core luxury flat in Wuhan. Guangzhou Yunding and Hangzhou Yunding are also benchmarks of high-end residential quality. This year in Xi'an, Country Garden introduced the cloud series flat product, especially in the highly anticipated Qujiang plot, which is undoubtedly a major event shaking the industry.