Creative Advertising Roundup: From Plane Takeoff to Street Charity, How Brands Win Hearts with

Creative advertisements can evoke emotions, helping consumers remember products and understand brand messages. Can you feel the thoughtfulness in these creative ads?

As the Plane Takes Off, Switch Your Phone to Airplane Mode

Do you feel anxious every time a plane takes off? With many airlines now allowing phone use during takeoff, Japan's All Nippon Airways developed an app called "Takeoff Mode App" to help passengers relax during takeoff. The game is simple: players control a ball on the screen while soothing music plays, diverting attention from the flight. The app also recognizes surrounding sounds and automatically triggers the game when it detects the sound of the plane taking off, engaging passengers.

IKEA Invites You to Watch a "Bed Scene"

Going to the movies offers stunning visuals and sound, but it lacks the comfort of lying in your own bed at home. IKEA, however, can make that wish come true. In the small Russian town of Khimki, IKEA transformed a local cinema's screening room into a cozy bedroom, complete with lamps, a large bed, and cushions. For the price of a movie ticket, viewers can enjoy blockbusters while lying in bed.

KDDI: Far Apart, Yet Close at Hand

Christmas brings melancholy for many long-distance couples. Japanese telecom operator KDDI used technology to help a couple in Tokyo and Osaka overcome distance and share a Christmas Eve dinner together. As they sat at their respective tables, the other appeared on a screen in front of them, as if sitting across. They could eat and chat, and sensors made their toasts feel as real as clinking glasses. Even more astonishing, the waiter who served one appeared beside the other to provide service.

Burger King Is Right Next to You

Imagine viewing an apartment, checking the bedroom, living room, and bathroom, and finally entering the kitchen—only to find a Burger King restaurant. Wouldn't that be a surprise? Burger King, known for unconventional stunts, set up a delivery counter inside an apartment in central Madrid to promote its delivery service, then posted a rental listing. Within just five days, about 800 people called to view the apartment. Staff posing as agents showed visitors around, deliberately saving the kitchen for last. Hidden cameras captured the amused reactions of viewers, which were edited into a video and released. Soon, everyone knew about the place.

Protecting Children: You Can Help Too

On a street in South Korea, there's an intriguing public service ad—a print ad about child abuse. But when passersby approach to look closely, they discover their own shadow becomes part of the ad. They can strike various poses to block the abuser in the image. The ad aims to remind people that stopping child abuse isn't difficult, urging them to step forward when encountering abused children.

Andes Beer: Speak Your Heart

A mother had been secretly dating her son's best friend for six years but didn't know how to tell her son. So she recorded a video to confess. She hid the video on a beer bottle label. When her son scanned the QR code with his phone, the secret was revealed. After watching, the son cheerfully raised his beer to the anxious mother and friend, as if it were a casual gathering, blessing their love. This is Andes Beer's latest campaign: if you have something you want to say but can't, download an app, record a video, turn it into a QR code, and stick it on an Andes beer bottle to give to the person you want to tell.