Guangdong International Beauty Expo - Sijikangmei Exhibition

The 42nd (Spring) Guangdong International Beauty Expo was held from March 9 to 11, 2015, at the China Import and Export Fair Complex (Pazhou Exhibition Hall, Area B) in Guangzhou. Tuoyuan designed and arranged the booth for the exhibitor "Sijikangmei" Group.

The booth adopted a two-story structure, with a grand and imposing overall style that is also more user-friendly. The first floor served as the display area, while the second floor was the experience area. The elements were integrated seamlessly, maintaining the characteristics of "Sijikangmei" while allowing guests to experience the products in a tranquil setting. The towering "Sijikangmei" logo was highly conspicuous, attracting a steady stream of visitors.

In line with the profound and minimalist philosophy of "Sijikangmei" Group, the site was adorned with elements such as folding screens, guzheng (Chinese zither), lotus flowers, herbal plants, a space-themed perspective, and a 360-degree rotating cultural platform. These elements reflected classical Chinese charm, highlighted the natural health science of "Sijikangmei" Group, and created a "flagship platform" for the traditional Chinese medicine wellness industry.

The construction of this two-story booth carried more risks than standard booths. Thanks to the professional and efficient execution and rigorous control by the Tuoyuan team, the booth achieved the desired effect within three days, comprehensively covering the essence of Chinese culture—medicine, Confucianism, Taoism, and Buddhism—embodied in the TCM wellness philosophy of "Sijikangmei" Group.