OU.2019 SUMMER New Collection Launch Poetically Staged in Sanya

OU.2019 SUMMER new collection launch, themed "A Day in the Ninfa Seaside Garden," was poetically staged in Sanya. This season draws inspiration from the Giardino di Ninfa, a garden dedicated to water spirits, where fairies and nature grow gracefully, reviving a vibrant beauty.

In the early morning, stepping into the misty garden, sunflowers and roses transform into flower fairies fluttering among the woods. Fairies and prints compose a summer fantasy; at noon, accompanied by summer scents, flowers bloom in full glory, and the flower fairies awaken the sleeping nymphs. The nymphs, with their light wings, bloom with a gentle power of elegance.

The fairy spirits blooming at different times endow this place with splendid forms, guarding the garden's elegance and always presenting the most beautiful moments. As summer night approaches, the flower fairies are about to appear, inviting all into an imaginative and aesthetic art space.

The entire show venue was arranged to start from nature and blend into it. Inspired by the natural scenes of the fairy garden, lush green plants, freely blooming flowers, and graceful goddess sculptures created a leisurely and beautiful summer tableau.

Guests took photos against the themed "Green Field Flower Fairy" backdrop. The launch also featured an intimate interaction with on-site customers: guests wearing OU. Oudian tried on celebrity-style outfits, were photographed by professional photographers, and the most popular winner was selected.

Accompanied by cheerful music, the OU.2019 summer new collection launch began. The summer night flower fairies made a dazzling appearance, creating a colorful scene with mist rising under the enchanting lights, like fairies transforming into vibrant flowers, presenting a shimmering and dreamy visual effect.

The OU.2019 summer new collection launch blended European classic aesthetics with new Eastern elements, expressing retro sentiments through modern techniques, and celebrating all that is beautiful and magnificent. The garden and fairy themes ran through the entire show, tracing the inner world of women "keeping innocence and discovering beauty," a return to nature and true self.

Models wore fresh and flowing dresses with delicate floral headpieces, transforming into fairy-like beauties that captivated the audience. The new collection featured Morandi colors and classic tones from the 2019 fashion trends, creating a soft style. Light chiffon or silk swayed in the breeze, with prints, polka dots, and layered elements exuding a lively spirit, fitting the theme of natural romanticism.

The infusion of various natural element prints radiated a casual and sweet charm with every step, perfectly showcasing the OU. woman's elegance and vitality.

Guests participating in the interactive photo session wore OU. and experienced the runway.

Ms. Xu Hua, Creative Director of OU. Oudian, walked the runway for the finale.

Mr. Liu He, Chairman of OU. Oudian, presented the award to the winner of the photo activity's popularity prize.

Leaders and winners posed for a group photo.