Guangzhou Event Planning Company Observation: Huashan Lunjian Xifeng Liquor Appreciation Banquet

Guangzhou Event Planning Company Observation: Huashan Lunjian Xifeng Liquor Appreciation Banquet

Recently, the National Sugar and Wine Fair is in full swing in Changsha. As one of the most important events in the liquor industry, thousands of brands gather in Changsha, with big names shining brightly, and exhibition halls bustling with crowds.

With the full recovery of the baijiu industry, Huashan Lunjian Xifeng Liquor, relying on its excellent quality and profound cultural heritage, has once again achieved impressive results in brand promotion and market development, taking a solid step forward in its national expansion.

To express gratitude for the guidance and care from leaders, experts, and media partners, as well as the strong support from dealer allies, on October 22, during the autumn sugar fair, the "Autumn Splendor, Extraordinary Achievements" Huashan Lunjian Xifeng Liquor 2018 National Partner Appreciation Banquet was grandly held, becoming a highlight of this year's fair.


Distinguished guests included Tang Ji'an, Deputy Director of the General Editorial Office of Hunan Satellite TV; Xiang Ning, President of New Food Magazine and CEO of Tangjiu Kuaixun; Wang Jianjun, Deputy Editor-in-Chief of Sugar Tobacco Wine Weekly; Yang Guang, Chairman of Beijing Zhengyitang Marketing Consulting Agency and renowned brand marketing expert; Zhou Yanhua, Deputy General Manager of Shaanxi Xifeng Liquor Co., Ltd. and Chairman of Shaanxi Xifeng Liquor Marketing Co., Ltd.; Gao Hongtao, Deputy General Manager of Shaanxi Xifeng Liquor Co., Ltd.; Ren Weijun, General Manager of Shaanxi Xifeng Liquor Marketing Co., Ltd.; and Zhang Zhouping, Party Secretary and Executive Deputy General Manager of Huashan Lunjian Xifeng Liquor Brand Operation Company, along with nearly 400 national partners of Huashan Lunjian Xifeng Liquor, gathered together to participate in and witness this grand industry event.

Zhang Zhouping delivered a speech, saying: "Whether in Changsha, Hunan, or the national market, we will continue to firmly uphold the banner of culture, elevate cooperation alliances, advance brand strategy, consolidate market foundations, innovate business methods, promote market sales, wholeheartedly provide quality services to dealer teams and consumers, and work together with everyone to forge ahead and create new chapters, striving towards the goal of becoming the first brand of Chinese cultural baijiu!"

Zhou Yanhua also delivered an important speech at the appreciation banquet, stating: "Huashan Lunjian Xifeng Liquor has become the vanguard of Xifeng's expansion into the national market, with sales outside Shaanxi Province leading by a large margin. We believe that in future development, it will continue to play a core leading role, sustain growth, and expand, and Xifeng Group will continue to provide maximum support."


Highlight 2
Brand Marketing Expert On-Site Interpretation
Yang Guang Delivers Speech
Yang Guang, Chairman of Beijing Zhengyitang Marketing Consulting Agency and renowned brand marketing expert, attended the event. Under the title "Insight into Era Changes, Win in Consumption Upgrade," he divided the 40 years of China's liquor industry development since reform and opening up into four stages: expansion era, advertising era, channel era, and consumption era, analyzing the characteristics of each stage to discuss the development path of national famous liquors in the consumption upgrade era. He said: "China's baijiu is now in the consumption upgrade era. Whoever can capture consumers and consumption categories will influence consumer decisions and become the leader of this era. This era is characterized by labeling, scale, and grouping. In China, few brands are loved by as many celebrities as Huashan Lunjian Xifeng Liquor, which actually forms a strong demand IP. When we maximize this demand, we can gain huge market value. Besides celebrity IP, Huashan Lunjian Xifeng Liquor's demand IPs also include Jin Yong novel IP, four famous liquors IP, Lunjian spirit IP, and soft elegant category IP. In the consumption era, Huashan Lunjian Xifeng Liquor with strong IPs can be said to be born at the right time, with many spreadable brand stories and topics, which also provides important endorsement for its development."


He also discussed the four winners in the consumption upgrade era: famous liquors with clear growth paths and operating systems, provincial famous liquors that have completed category creation, distinctive liquor enterprises that have achieved deep innovation, and liquor enterprises occupying the top of large categories. These are all attributes that Huashan Lunjian Xifeng Liquor possesses. He said: "I believe that as long as Huashan Lunjian Xifeng Liquor leverages its advantages, it will surely become a model of industry growth and a winner of this era."


Highlight 3
Domestic Well-Known Media On-Site Coverage

At this appreciation banquet, dealer representative Jiang Wentao delivered sincere remarks. He said: "Under the guidance of Huashan Lunjian Xifeng Liquor's market-oriented marketing system, our two sides have cooperated sincerely. In 2016, our company's sales exceeded 10 million yuan, and sales have continued to grow rapidly year after year. This confirms the wisdom of our initial choice and greatly boosts our confidence. In the next phase of cooperation, we will continue to adhere to the market operation concept of market-oriented construction, intensive market cultivation, cultural guidance, customer downreach, and diligent maintenance. Based on the market foundation laid over the past 8 and 16 years, we will continue to leverage our market construction advantages, work in unity with Huashan Lunjian Xifeng Liquor, and achieve new heights."


Zhang Lei Delivers Toast


Finally, Zhang Lei, Deputy General Manager of Huashan Lunjian Xifeng Liquor Brand Operation Company, delivered a toast, and the dinner officially began.


As the host of this appreciation banquet, Huashan Lunjian Xifeng Liquor Brand Operation Company not only brought wonderful performances to the guests but also set up a lucky draw session to reward cooperative allies. These surprises pushed the dinner atmosphere to a climax.

"Huashan Lunjian, Innovating China" Xi'an Declaration Released to Commemorate the 40th Anniversary of Reform and Opening Up

This year is a critical year for Huashan Lunjian Xifeng Liquor's development. Around reform and opening up, the "Huashan Lunjian, Innovating China" 9.8 First Xi'an Entrepreneurs Festival · Tribute to the 40th Anniversary of Reform and Opening Up High-Level Forum and Huashan Lunjian Xifeng Liquor 2018 Brand Culture Summit was grandly held, with speeches by Zhang Jie, Zhang Weiying, Yang Yu, Xiao Yunru, Yang Jinlin, etc., jointly paying tribute to the 40th anniversary of reform and opening up. The cultural summit's high specification, large scale, and wide influence once again became the focus of industry attention.

Huashan Lunjian Happiness Commune Officially Established
In terms of marketing innovation, Huashan Lunjian Xifeng Liquor integrated resources and strongly launched the "Huashan Lunjian Happiness Commune," a new liquor marketing model. With scientific structuring and operation, it created a high-quality resource sharing platform aimed at building a community of shared destiny for manufacturers and distributors, with the purpose of "co-construction, co-sharing, co-creation, and co-integration," mainly targeting core terminal customers of baijiu. It has already achieved good results.

Appointment Ceremony

With the continuous advancement of brand nationalization and the in-depth implementation of market-oriented strategies, Huashan Lunjian Xifeng Liquor specially hired top domestic experts such as Zhong Jie, Yang Guang, Wang Chuancai, and Yang Yonghua to serve as brand development consultants, providing guidance and direction for brand development, ensuring that Huashan Lunjian Xifeng Liquor continues on a path of sustained and healthy development with greater correctness and firmness.
Theme of Tribute to the 40th Anniversary of Reform and Opening Up
At the same time, by sponsoring activities such as the China-Korea Cultural Exchange Exploration, the City Photo Exhibition for the 40th Anniversary of Reform and Opening Up, the Silk Road Youth Cultural Journey, and supporting the Second Western Business Conference, the cultural baijiu brand is truly worthy of its name. As of September this year, with the joint efforts of all Huashan Lunjian people, various regional markets across the country have seen simultaneous increases in volume and price, with frequent good news, and sales performance has once again maintained nearly 20% growth. A representative of Huashan Lunjian Xifeng Liquor Brand Operation Company stated that the development of Huashan Lunjian Xifeng Liquor over the years cannot be separated from the trust and support of all partners. Huashan Lunjian Xifeng Liquor will continue to actively promote the Chinese spirit with "courage, wisdom, integrity, and benevolence" as its core connotation, adhere to ultimate craftsmanship and peak quality, forge ahead with determination, deeply cultivate the market, and strive unremittingly to become the first brand of Chinese cultural baijiu!

*This article's material is sourced from shared online resources*