Xijiu · My University: 100 Dream Chasers' Red Journey along the Chishui River
On the occasion of the 100th anniversary of the founding of the Communist Party of China, Xijiu Company invited 100 students who had been rewarded by "Xijiu · My University" over the years, as well as caring individuals from all walks of life, to return to the place where dreams began. They launched the "Stay True to the Original Aspiration, Pursue Dreams Together" themed "Xijiu · My University" 100 Dream Chasers' Red Journey along the Chishui River. The event allowed everyone to revisit the history of the Four Crossings of the Chishui River, promote the great spirit of the Long March, and convey Xijiu's public welfare love. Together, they experienced a journey home, a red journey, and a journey of love transmission.

This event was fully planned by Tuoyuan Xinsi Media, which worked with Xijiu Company to create this journey home. It was hoped that this gathering would inspire the young dream chasers to use their dreams to stir up surging momentum and better radiate their own value on the road of struggle.





The first stop of the journey was the Qinggangpo Battle Site, where a 19.35-meter-tall monument to the fallen Red Army soldiers stands as a symbol of the great turning point of the Red Army. With reverence, everyone sang "Without the Communist Party, There Would Be No New China" together, paying high tribute to the revolutionary martyrs.





With a sense of reverence, everyone entered the Memorial Hall of the Four Crossings of the Chishui River to revisit the arduous yet glorious history of the Red Army's Four Crossings during the Long March, and to understand the ideological connotations of the spirit of the Four Crossings and the Long March spirit.



Xijiu Company is where the dream chasers' dreams began. Xijiu invited everyone to visit the liquor production workshops, the sealed wine cellars, and the Xijiu Culture City, to experience up close the mystery of brewing and the mellow aroma of Xijiu. At the production site in the workshops, everyone felt the enthusiastic hard work of the Xijiu craftsmen.



The group then arrived at the sealed wine cellars, where the dream chasers tasted the aged sealed wine while learning about liquor tasting knowledge.





Standing at the Xijiu Culture City, the dream chasers felt the surging flow of the Chishui River, imagined the thrilling scenes of the Red Army's Four Crossings, and pressed their handprints, making wishes for a bright future.



After touring Xijiu Company, everyone proceeded to the meeting room in the comprehensive building for a unique symposium. The dream chasers engaged in face-to-face conversations and watched a "Dream Chasers Documentary" on site.





During the symposium, leaders from Xijiu Company, representatives from the Youth Development Foundation, student representatives, and media representatives spoke freely around the theme "Stay True to the Original Aspiration, Pursue Dreams Together." Special guests, love ambassadors, and scholarship recipients also presented souvenirs to Xijiu Company to express their best wishes and earnest expectations for Xijiu.

Finally, the leaders of Xijiu Company and the 100 dream chasers took a group photo together, bringing this journey to a perfect conclusion.
How to Plan a Successful Immersive Themed Exhibition?
How to Customize Event Plans for Clients?
How to Uncover a Unique Brand Story?
A Creative Marketing Extravaganza
Fun Christmas Interactive Activities for Your Team
Fireworks Installation Design Guide
How to Better Understand Target Customer Needs for Community Marketing?
How to Implement Offline Activities in Real Estate Community Marketing?
How to Optimize Your Roadshow Based on Venue Layout?
How to Choose a Non-Traditional Salon Meeting Venue?
TOWIN News
