Tuoyuan Xinsi PGC Live Streaming: From Cannes to E-commerce

Since 2019, Tuoyuan Xinsi Media has been dedicated to PGC (Professional Generated Content) live streaming, adhering to a content-driven approach. Our first collaboration with Tmall was a live broadcast titled "Tmall Ideal Life Crazy Flower Season" held during the Cannes Film Festival in France on May 18, 2019. Guests included Taiwanese host Mickey Huang, TV producer Wang Xiaoya, Jupe Vendue, Bigeve founder Zhang Dayi, fashion debater Xiao Xiao, and Douyin foreign makeup lookalike goddess ALLA, together presenting a global live broadcast of the dazzling red night in Cannes.

The essence of PGC live streaming is social interaction; fans want to participate in the host's life, and the relationship is more like mutual consumption. Beyond guiding community atmosphere, PGC's more important function is resource integration. Today, PGC live streaming has become a key element of the shopping and entertainment ecosystem.

Tuoyuan Xinsi Advertising provides live streaming services focused on monetization: first, deep content exploration; second, in-depth planning; third, pre-training short-video influencers unfamiliar with live streaming to build follower base and content accumulation. Leveraging platform resource advantages, we create differentiated, high-quality live content and rapidly build a PGC live streaming service platform.

Tuoyuan Xinsi Advertising offers PGC live streaming services for e-commerce platforms such as Taobao, Tmall, Douyin, and JD.com, crafting exclusive PGC live streaming solutions for brands with professional and comprehensive services.