Wowo 2020 Online New Product Launch Live Review

On the evening of April 8, the Wowo 2020 new product launch was held via online live stream. The event featured host Zhang Yilin, who narrated the evening's highlights and moments.

During the pandemic, the Wowo brand carried out a series of charitable actions for Wuhan and society.

New product unveiling ceremony: The host invited Wowo brand founder Zhang Yue and four shareholders to the stage. Together, the five shareholders conducted the unveiling ceremony for the new product and posed for a group photo. This is a cold compress mask that stands out from the start, classified as a medical-grade cold compress mask. Common cold compress masks on the market are mostly cosmetic-grade, used for daily skincare. In contrast, this medical cold compress mask is medical-grade, specifically developed for post-operative skin, hormone-induced dermatitis, and facial damage repair. It offers higher safety and is favored by consumers.

After the grand debut of the Wowo medical cold compress mask, 9 million fans watched the new product advertisement simultaneously.

Skincare expert interaction: General Manager Zhang and fashion skincare expert Danny Tang Zihao joined the live stream together, sharing skincare tips with fans in a lively atmosphere.

Real-person test results:

Skin moisture and oil test: Before using the cold compress mask, facial skin had 26% moisture and 41% oil. After 15 minutes of use, facial skin had 53% moisture and 19% oil. When paired with Wowo photon cold gel, the effect is 1+1>2.

Antioxidant repair test: An apple was cut in half; one half was coated with the product, the other left untreated. After 20 minutes in a constant temperature box, a clear color difference was visible, proving the Wowo medical cold compress mask passes the test.

pH test: The pH value of the Wowo medical cold compress mask is approximately 6.02, making it a mildly acidic product that better suits the skin and is safer.

The main benefits of the Wowo medical cold compress mask include:

1. Repair: Used for post-minimally invasive procedure recovery, promoting wound healing; effective for sunburn repair and acne scar improvement.

2. Soothing and calming: Relieves discomfort during sensitive periods, maintains stability, and strengthens the skin barrier.

3. Daily care: Provides deep hydration and moisture, promotes metabolism, and prevents scar pigmentation.

Beauty has many facets. The Wowo 2020 new product launch was a complete success!