Byvin 'Play Beyond Boundaries' 2020 Summer New Product Launch Held

On July 6, Byvin held its "Play Beyond Boundaries" 2020 Summer New Product Launch in Wuxi, attended by over 200 dealers. The event featured a black-white-gray color scheme and an innovative format combining a runway show with product presentations.

1 Implementation of Brand Youthfulness Initiative

Mr. Zhang, General Manager of Byvin's Electric Bicycle Division, summarized the achievements of the first half of the year and outlined the strategic direction for the second half. Since the launch of the youthfulness strategy in 2018, Byvin has upgraded its internal corporate culture, brand, products, and channels to appeal to younger consumers. The company has collaborated with several influential brands, invested 10 million yuan in product R&D upgrades, and leveraged internet digital technology to integrate online and offline sales.

In the second half of the year, Byvin will continue to adhere to the brand youthfulness strategy and accelerate its implementation. In terms of products, the company will increase R&D investment in youthful products, implement a hit product strategy, and build competitive advantages to help dealers expand their markets. In terms of channels, Byvin will strengthen channel capabilities, accelerate terminal image upgrades, and create a younger terminal image to enhance the consumer shopping experience. In terms of promotions, the company will launch the "Red Movement China" initiative, integrating online new retail malls with offline stores and plaza activities to drive terminal retail growth.

2 Self-Developed Product Matrix

Byvin stands out in the light-cool category with its strong self-developed core competitiveness, lightweight technology, and many models of skeleton cars and national standard cars that set industry trends. Its electric motorcycles and light electric motorcycles also have many notable highlights. To meet the ever-changing consumer demand for electric vehicles, Byvin released more than ten self-developed new products at this launch, covering fashionable square turtle series, sporty square turtle series, light-cool skeleton series, and other categories, fully satisfying the needs of different consumer groups and strengthening the differentiation advantage of its products.

At the launch, the new member of the Demon King family, Moxing, deepened and expanded the product line, further enhancing the market competitiveness of the light-cool category. In response to consumers' demand for high cost performance, Byvin developed and launched personalized products such as Moke, Lexus XS, and Kuyue. For young consumers who prefer comfort and luxury models, Byvin created self-developed products like Xingao and Wenqi with smart and fashionable features, filling the market gap left by luxury models. Under the new national standard framework, Byvin kept pace with the times and introduced eight new national standard categories, including Jiatu, Xiaoliying, Lanjingling, Zhimaguan, Xiaoguiwang, Xiaohuangui, Xiaohaigui, and Xiaohongqi, achieving safer, more energy-efficient, more efficient, and smarter products, leading the way in the "new era." Byvin's insistence on self-development and the launch of diverse products have perfected its product matrix, achieving a comprehensive horizontal and vertical layout to fully capture the market. The new models of the Demon King family and Smart Travel series attracted everyone's attention, and many customers expressed that the visit was worthwhile.

3 WHITE NOISE Space

WHITE NOISE is a fashionable multi-functional space that integrates art exhibitions, independent designer brands, photography, and lifestyle aesthetics into a diverse scene platform. To deepen Byvin's youthful image, Byvin partnered with the trendy brand WHITE NOISE and showcased it at the summer new product launch under the theme "Play Beyond Boundaries." Although the two brands operate in different fields, their brand DNA is similar. WHITE NOISE's unique spatial attitude aligns with Byvin's brand philosophy of "Young Generation, New Choice," reflecting the shared brand attitude and tone. Therefore, the two quickly reached a youthfulness strategic cooperation to jointly advance brand rejuvenation.

4 Sounding the Order Horn for the Peak Season

At this launch, the 2020 summer promotion kicked off the battle for the peak season. During the ordering session, two hit products achieved 20,000 units in just 5 minutes, sparking an ordering frenzy.

The "Play Beyond Boundaries" 2020 Summer New Product Launch was a complete success. Byvin's new cross-industry cooperation with WHITE NOISE further implemented Byvin's youthfulness strategy and brought the spirit of exploration to more young people with attitude.