Hunan TV 2019 Advertising Solicitation Conference Held in Changsha

In the golden autumn season, major provincial satellite TV stations are competing fiercely for advertising leadership. On November 9, in Changsha, Hunan, Hunan TV leveraged its momentum and innovative strength to host its most significant annual conference at its headquarters. With refined programming concepts, forward-looking market awareness, and deep brand value, it ignited the 2019 advertising solicitation series. Earlier, youth viewing events were held in Guangzhou on October 19 and Beijing on October 24, extending youthful creativity and showcasing its value in the new era.

In 2018, Hunan TV led the way in innovation and quality. In 2019, it continues to forge ahead with new ideas and efficient development. Three key strategies will strengthen the weekend lineup. Friday's 'Happiness' card: Season 2 of 'The Sound of Your Voice', Season 3 of 'Singer', Season 2 of 'Phantom City', and 'Sound of Dreams' bring top resources and ultimate sensory experiences; Season 3 of 'Back to Field', Season 3 of 'Dear Inn', and Season 3 of 'Chinese Restaurant' offer seasonal lifestyle experiences. Saturday's 'Pioneer' card: 'Happy Camp' and 'Dream Space' lead trends with cutting-edge creativity. Sunday's 'Value' card: 'Day Day Up' provides cultural insights and social engagement. Beyond the weekend upgrades, Hunan TV is pioneering new time slots, including a weekend slot from 4 PM to 6 PM to incubate new hits, and a weekday second prime-time slot to discover another 'golden time' for Chinese TV. Additionally, the midday 'stress-relief and healing zone' runs year-round with public participation, and the 7:30 PM 'growth companion zone' focuses on youth and role models.

The design and execution of the entire event were handled by Tuoyuan PR & Media. Let's take a look at some highlights from the event.

Event planning and execution: Tuoyuan PR & Media

Venue: Sheraton Changsha Hotel Ballroom, Changsha, Hunan

Date: November 9, 2019

Services: Design extension and deepening, on-site execution coordination