SCPG Shanghai Hosts 'Trendy Pick' Creative Fashion Leasing Appreciation Event

SCPG, known for its 'playful' approach to commercial real estate, revealed its answer at a creative fashion leasing appreciation event themed 'Trendy Pick'. Notably, this was another event held in Shanghai following the SCPG Group's 15th anniversary celebration in May.

This time, the event was led by SCPG Shanghai City Commercial Company (SCPG Shanghai).

As a leading full-chain commercial company focused on development, operation, and management, SCPG strives to deliver better and more exciting content to partners and consumers.

Holding another leasing event in Shanghai, SCPG Shanghai innovated and disrupted from venue selection to event content:

Set against the artistic ambiance of the 1862 Fashion Art Center, the event felt more like a trendy party;

Creative performance formats made the typically mundane project presentations highly engaging, and the added scoring and voting segments turned the entire event into a fashion launch.

Through this event, SCPG Shanghai not only gave an early 'sneak peek' at its commercial moves for the coming years but also showcased the artistic, creative, vibrant, and trendy commercial aesthetics embedded in SCPG's DNA.

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Playful! A Trendy 'Party' in an Old Shipyard

As a domestic chain commercial real estate developer, SCPG positions itself from a humanistic perspective, focusing on people's beautiful experiences and emotional belonging in spaces, providing clients with longer-term services, creating more diverse scenarios, and generating more real value.

In terms of scene design, SCPG Shanghai offered a 'preview experience' of its advocated all-scenario consumption: an irregular light-and-shadow fashion theme wall, a 360-degree photo wall, a dreamy trendy lounge area, pleasing floral arrangements, a cool digital sandbox experience zone, and a stunning main stage—all exuding trendy charm.

Particularly special was SCPG Shanghai's presentation of four projects through creative performances: the Shanghai Nanxiang project team's 'Autumn Nanxiang Fashion Show', the Hefei project's 'Impression Hefei', the Longhua project's 'Ink Dance', and the Shanghai Songjiang project's 'Two Worlds'. Each team conveyed their unique characteristics around their project themes while presenting their interpretation of urban and lifestyle fashion aesthetics.

The event also adopted a voting mechanism, allowing nearly 700 guests to select the best performance, fostering interaction and immersion in the fashion party.

Scene creation conveyed fashion tone and aesthetic appeal, interactive spaces, tech-enabled modernity, continuous brand collaboration and commercial symbiosis, and the ongoing transmission of brand culture and lifestyle concepts...

This leasing appreciation event reflected SCPG Shanghai's customer-centric focus, win-win cooperation, and brand charm in leading industry innovation and transformation.

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SCPG Shanghai 'Reveals' Development Focus for the Next Two Years

As one of China's leaders in commercial real estate, SCPG Group is committed to leading the transformation of future commercial real estate life forms, providing quality experiences for the better lives of urban mainstream families, and contributing to urban-rural construction and consumption upgrades. SCPG Shanghai, one of the group's six major city companies, manages the development and operation of quality commercial projects in Shanghai, Jiangsu, and Anhui. Currently, SCPG Shanghai manages and holds 41 projects with a commercial area of approximately 2.5 million square meters.

Through this event, the outside world gained deeper insight into SCPG Shanghai's vitality and creativity.

As a highlight of the event, SCPG Shanghai gave an early 'sneak peek' at its commercial actions for the next two years: Shanghai Nanxiang InCity MEGA, Hefei Vanke Plaza, Shanghai Longhua Project, and Shanghai Songjiang InCity will open successively. The positioning and detailed information of these four projects were also unveiled:

✦ Shanghai Nanxiang InCity MEGA—A Super-Scale All-Concept New Lifestyle Landmark in West Shanghai

Shanghai Nanxiang InCity MEGA has a construction area of approximately 330,000 square meters and is planned to open by the end of 2019.

Located in the core area of Nanxiang CBD in Jiading District, the project sits at a major bus hub and seamlessly connects to Chenxiang Road Station on Metro Line 11. Upon completion, it will become the largest and most diverse shopping mall in northwest Shanghai.

As the flagship project of SCPG's 'InCity MEGA' series, Nanxiang InCity MEGA will showcase high standards in architecture, design, brands, space, experience, and scenarios, pursuing higher taste and superior consumer experiences. While creating diverse scenario experiences, it will also leverage technology to provide refined quality services.

✦ Hefei Vanke Plaza—With Original Aspirations, Delivering Beauty

Hefei Vanke Plaza has a construction area of approximately 140,000 square meters and is planned to open in 2019.

Adjacent to the provincial key ecological project—Luzhou Park—and near the city's water sources—Dongpu Reservoir and Dafangying Reservoir—surrounded by the Hefei Botanical Garden, the project seeks to continuously improve consumption quality amidst natural gifts, aiming to bring Luyang its first regional light-fashion lifestyle shopping center.

It is reported that Hefei Vanke Plaza practices Vanke's commitment as a 'scene creator for a better life', continuing SCPG's pursuit of aesthetics in architecture, and fully considering consumer needs in its tenant mix, organized around six themes: 'Lohas, Elegance, Fashion, Vibrancy, Gastronomy, and Slow Living'.

✦ Shanghai Longhua Project—The Power of Faith, Coexistence of Temple and Market

The Shanghai Longhua Project, with a construction area of approximately 220,000 square meters, will honor Longhua's enduring traditional cultural heritage while incorporating the modern artistic atmosphere of the West Bund. With an open-street style and architectural forms reminiscent of Jiangnan water towns—white walls and dark tiles—it will introduce fashion retail, immersive dining, and cultural creative lifestyle formats, crafting a unique themed district. The aim is to inherit history, appreciate the present, and create the future, establishing a new cultural and fashion landmark in Shanghai.

✦ Shanghai Songjiang InCity—A Multi-Dimensional World

Songjiang InCity is located in Shanghai's Songjiang New City, 2 km from the 'Root of Shanghai' Guangfulin Ancient Cultural Site, with convenient transportation. Data shows that the project is close to Songjiang University Town, with a stable population of over 320,000 within a 3 km radius, of which 60% are young people under 35. However, the area's commercial projects and quality still need improvement.

Based on this, Songjiang InCity targets nearby young families and university students as its main customer base, positioning the project as a 'multi-dimensional dialogue world'. It aims to craft an interesting, personalized, and lohas smart regional shopping center from four aspects: user needs, consumption trends, spatial scenarios, and individual attitudes.