Towin Event | Overseas Brand Communication & Promotion Services for Chinese Enterprises

Towin Event (TOWIN EVENT) is dedicated to helping Chinese enterprises expand overseas and promote their brands.

Towin Event has extensive experience in overseas media distribution and possesses comprehensive social media resources, public media resources, and KOL self-media resources.

We provide on-the-ground services for enterprise overseas communication and press conferences, including overseas media distribution, foreign media distribution, overseas communication planning, overseas media invitations, local celebrity invitations, KOL invitations, overseas media SEO, overseas media CPM advertising, overseas building advertising, overseas traffic procurement, and overseas project ground promotion and roadshows.

In addition to our rich resources and experience in executing overseas press conferences, ground promotions, and exhibition services, we are continuously enhancing our capabilities in global brand promotion and media communication services.

We constantly improve and create new foreign media communication models, providing comprehensive solutions for Chinese enterprises' overseas brand communication, overseas exposure, and overseas traffic procurement.

Since expanding our overseas business, we have served over 200 domestic brands and enterprises each year, providing professional services and solutions for the globalization strategy and international communication of Chinese enterprises.

Relying on our extensive professional knowledge and communication experience, we provide targeted communication strategies and advertising recommendations for clients' overseas development, and manage media for clients throughout the process.

Advantages: Years of overseas communication experience with global media resources; capability for integrated online and offline marketing and full-service integrated marketing.

Regions: Europe, North America, South America, Russia, Southeast Asia, Japan and South Korea, Middle East, Australia, West Africa...

Our Services:

1. Overseas Press Release Writing: Written by overseas media journalists with years of experience in press release writing. They understand writing rules and are familiar with reader habits.

2. Overseas Media Invitations: Coordinate with clients' various offline activities overseas, inviting foreign media to participate and interview; overseas KOL invitations, overseas celebrity invitations, and overseas expert invitations.

3. Overseas Media Placement: Customize exclusive communication plans for clients, deeply analyze the client's brand status, industry status, competitor status, etc., and make data-driven precise placements to ensure maximum effectiveness.

4. Overseas Media Management: Based on clients' communication needs and goals, manage overseas media throughout the process, handle issues and detailed communication during publishing and investment, ensuring timeliness and achievement of placement goals.

5. Overseas Press Conference Execution: Full planning and overseas execution; including venue recommendation, fund advancement, process planning, stage design and construction execution, etc.

6. Overseas Award Applications: Apply for various industry business awards, industry exhibition awards, film festivals, fashion weeks, and large event entry coordination for clients.

If you want to establish and enhance your international brand image, increase brand value, and boost brand exposure overseas to ultimately capture market share and acquire more users,

you can confidently entrust the above services to us. Towin Event is trustworthy.

We also leverage social media platforms such as Facebook, YouTube, Twitter, and Google+ to invite users to participate in product design, creativity, and communication, fully utilizing digital channels to maximize brand communication and coverage.

Our perspective on choosing a reliable overseas communication company:

First, choose a PR company proficient in overseas business. Before cooperation, check the company's business qualifications in various aspects. The most intuitive way is to review the company's past business cases. Through comparative analysis of cases, you can roughly understand the company's business status and level. A PR company familiar with the overseas promotion market can accurately grasp the relationship between the corporate brand and the local overseas consumer market, providing the most suitable promotion channels and publicity methods for the enterprise.

Second, choose a company with abundant overseas media and PR resources. Extensive resources mean more placement channels to choose from, i.e., higher selectivity. Multi-channel high-quality platform interactive coordination and matching promotion is more conducive to enhancing the brand promotion effect. For example, Midea Electric used a multi-channel complementary communication plan at the IFA exhibition, including media distribution, KOL offline interaction, TV advertising, and on-site media interviews, creating a influential exhibition effect and brand impact for Midea at IFA.

Third, overseas communication today is no longer just a straightforward output of the brand on overseas media channels. Therefore, when choosing a PR company, enterprises should focus more on companies with mature promotion planning experience. Correct overseas communication, on the one hand, can deeply explore the brand value for the enterprise, showcasing the brand's story and connotation; on the other hand, a successful overseas press conference activity can also positively influence the domestic market's reputation, achieving multiple benefits.

Our Working Method:

Provide daily reports from the previous day.

• On days with news hotspots, create and launch creative materials accordingly.

• Adjust in a timely manner based on the previous day's retention data.

Review materials twice a week; after stable placement, review materials once a week.

• Provide a data report on last week's material testing every Monday.

• Each month, provide a summary of the previous month's placement, including placement positions, conversion rates, and analysis data of placement positions. Provide monthly reports.

Quarterly summary analysis provides a comprehensive analysis from overall data, placement positions, and material suggestions, guiding the next quarter's placement.

Towin Event, focused on communication services: press conference planning and execution, event planning, conference services, and communication services.