Guotai Huai Jiu Brand Marketing Strategy Launch and Open Night Held in Chengdu

On April 10, 2023, Guotai Huai Jiu's brand marketing strategy launch and Open Night were held in Chengdu, Sichuan. The event, themed "Guizhou's Famous Old Liquor, New Opportunities in Sauce-Flavored Baijiu," revisited Huai Jiu's history, shared its story and creative concepts, and announced the official establishment of the Huai Jiu marketing company platform. Several distributors signed strategic cooperation agreements with Guotai. The Tuoyuan team was responsible for event planning, visual design, stage design, venue design and construction, entertainment resources, and hotel services for the launch.

The main visual design continued the use of the "A Thousand Li of Rivers and Mountains" painting from the Huai Jiu bottle, incorporating blue-green landscape elements with elegant yellow tones, fitting the event's tone.

The outdoor area featured a miniature exhibition of Huai Jiu memorabilia, evoking guests' memories of the famous old liquor.

At the launch, the Huai Jiu marketing platform company was officially established, and multiple distributors reached strategic cooperation with Guotai. The gala dinner featured wonderful dance performances and an ancient orchestra, with guests enjoying the sauce-flavored baijiu to the fullest.

This event focused on the release of Huai Jiu's brand marketing plan, marking another milestone after Huai Jiu was incorporated into Guotai, and signifying Guotai's accelerated strategy to build a new famous Chinese liquor and revive the old sauce-flavored baijiu.