Strolling in the Snow: Shengtang International 2019 Autumn/Winter New Product Launch

On August 18, 2019, at the Wanda Vista Yiwu, Shengtang International held its 'Strolling in the Snow' 2019 Autumn/Winter new product launch. The venue was transformed with elements such as falling snowflakes, rustic wooden cabins, and withered leaves to create a dreamlike scene transitioning from autumn to winter, with every step revealing a new vista, making guests feel as if they had stepped into a fairy tale.

The event was opened by special host A Kai, followed by a performance of 'Snow Ballet' by dancers. The Shengtang International team, with the elegance and perseverance of dancers, conveyed a spirit of relentless pursuit.

Next came the fashion show segment, where the venue turned into a snow-covered town. Models walked through the snow wearing Shengtang's new Autumn/Winter collection, exuding elegance and nobility. The launch unveiled four new product categories: down jackets, woolen coats, thermal wear, and sportswear, with a color palette dominated by white, beige, black, and navy blue, full of winter vibes.

Following the show, Wu Lulu, founder of the Shengtang brand, and Lin Baozhen, China regional general manager of the Aejing brand, took the stage to complete a signing ceremony, announcing a partnership between Shengtang International and Aejing Kena. Mr. Chen Peng, chairman of Zhejiang Entrepreneur Home Alliance Culture Media Co., Ltd. and chairman of Maoxiu Technology, also attended the event to share Kuaishou live-streaming sales techniques with the Shengtang team, leaving everyone present greatly benefited.

As the launch came to a close, the audience burst into warm applause, marking the successful conclusion of the event. Shengtang International hopes to bring warmth and quality life to more people through these new products.