2020 Dinggu High-End Custom Series Product Launch Concludes Successfully

On December 4, the "Light Luxury Home, Dream Without Boundaries" 2020 Dinggu High-End Custom Series Product Launch was grandly held at the High-End Customization Exhibition. Dinggu released its new "Dream" series high-end custom products, as well as three indoor fingerprint door locks from the "Hidden," "Harmony," and "Boundary" series.

Attendees included Lin Xinda, Chairman of Dinggu Jichuang Home; Zhang Chuanxi, Executive President of the National Chamber of Commerce Furniture Decoration Industry Chamber and Founder of the China High-End Customization Club; Zeng Yong, Secretary-General of the Guangdong Custom Home Association; Xiao Quan, Founder of Yipinpai Meituo Brand Design Co., Ltd.; Zhang Yongzhi, Chief Editor of Tencent Home and U-New Media, and Dean of U-Research Institute; Liu Ming, General Manager of Tencent Home and U-New Media Brand South China; and Liu Xingwang, Vice President of Dinggu Jichuang Home and General Manager of the Whole-Home Custom Business Division. Together, they witnessed another highlight in Dinggu's brand development.

With the rapid iteration and upgrading of Chinese consumer aesthetics and purchasing behavior, high-end customization has moved from a niche segment into the public eye, becoming one of the strongest trends and attracting many home furnishing brands to enter the field. As early as 2017, Dinggu foresaw changes in consumer habits on the demand side, positioned itself in the high-end market, and laid out its light luxury strategy, launching a series of light luxury custom home products to seize the first-mover advantage in high-end customization.

Now, amid the high-end customization boom, Dinggu continues to intensify its efforts. At the launch, Chairman Lin Xinda revealed in his speech that this year, Dinggu leveraged its hardware R&D capabilities to focus on metal high-end customization, deepening its presence in the field. In the Industry 4.0 era, Dinggu strives to standardize non-standard high-quality products through digitalization and intelligence, allowing consumers to enjoy aesthetically pleasing, high-quality light luxury products and enhancing living comfort. With its superior quality, fashion-forward design, and strategic market positioning, Dinggu has become a leader in high-end customization, not only winning awards such as the 2020 High-End Custom TOP 10 Brand and High-End Custom TOP 10 Supply Chain Brand but also becoming a founding member of the China High-End Customization Club.

At the event, Zeng Yong, Secretary-General of the Guangdong Custom Home Association, highly recognized Dinggu's development in the high-end customization field. In his speech, Zeng stated that Dinggu has always been the first to make changes in the custom industry and the first to implement innovation. Dinggu's high-end custom products represent a qualitative upgrade based on custom products, using hardware and linear aesthetics to give products beauty and a sense of technology, exuding fashion and opening the industry's eyes. Dinggu's high-end customization upgrade is a successful masterpiece.

Industry Leaders Gather to Discuss High-End Customization Trends

Is "high-end customization" a passing fad or a future trend? Is it just corporate self-promotion or a powerful lever for new growth? What kind of high-end custom products will consumers pay for? At the launch, Zhang Yongzhi delivered a keynote speech titled "The Big Trend of High-End Customization and New Corporate Thinking."

· Strongly Strengthening the Product Line! New High-End Custom Products Unveiled

Dinggu's "Dream" series high-end custom new products, along with the "Hidden," "Harmony," and "Boundary" series of three high-end custom door locks, were also premiered at this launch and displayed at Dinggu's booth during the High-End Customization Exhibition, offering visitors a visual feast of high-end customization.

According to General Manager Liu, the "Dream" series embodies the Eastern aesthetic concept of "the greatest truth is the simplest." The "Hidden," "Harmony," and "Boundary" series indoor fingerprint door locks perfectly integrate minimalist design with Dinggu's smart wardrobe system technology, incorporating special materials such as glass, carbon fiber, and leather fabrics to free metal from its cold nature, conveying the infinite possibilities of minimalist refined living to consumers.

High-end custom design focuses more on studying consumer usage scenarios, making use more convenient and comfortable, and fostering harmonious interactions with family members.

Amid the high-end customization boom, Dinggu has made many unconventional design concepts based on light luxury. While ensuring high product quality, it integrates residential culture, comfort, and intelligence, showcasing distinctive style and elegant visual enjoyment, fully expressing the occupants' emotions. Leveraging its own strengths, Dinggu has carved a unique path in high-end customization.