CHICTOPIA 2020 Spring/Summer Collection Launch Event Planning and Execution

Event Planning and Execution | CHICTOPIA 2020 Spring/Summer Collection Launch

Through a radical and inclusive visual style, we explored the independent and self-confident beauty, showcasing the brave and unconventional attitude of contemporary women. The event planning and execution for CHICTOPIA's 2020 Spring/Summer collection traced back to the feminist punk era set against the backdrop of 90s indie rock.

This season's prints drew inspiration from punk aesthetics, incorporating elements commonly found in feminist zines. Bold displays of slogans, roses, and statues were presented through collage art, paired with high-saturation fluorescent colors such as blue, green, and rose pink, delivering a wild and eye-catching visual impact full of expressiveness.

The focus was on shaping a contemporary female image that is defiant yet elegant, pleasing oneself, resulting in many combinations of strength and softness. Slogan shirts paired with asymmetrical draped tulle, slogan tape sealed over lace, corset elements injected into structured shirts, and boning and bustiers perfectly outlined feminine curves. Through the fusion of power and sensuality, and the collision of roughness and refinement, a unique beauty of contrast was演绎.