Chinese New Year, Sip Xijiu 2020 Drunk Beauty New Year Flavor Train Campaign

Date: January 9, 2020

Routes: Zhengzhou-Jinan; Shanghai-Guiyang; Guiyang-Beijing; Guangzhou-Guiyang

Services: Event planning, visual design, execution coordination, interactive communication

The New Year is a tradition passed down through generations, carrying the beautiful wishes of family reunions. During the New Year, families gather around a table filled with delicious dishes, with three generations sitting together in harmony. A pot of warm fine wine and a plate of authentic hometown delicacies herald the lively arrival of the Chinese New Year.

Xijiu's China Red swept across major high-speed rail lines nationwide, covering cities such as Zhengzhou, Jinan, Shanghai, Guangzhou, Beijing, and Guiyang. The national "four vertical and four horizontal" mainline high-speed rail network was tightly woven, radiating from the home base of Guizhou market. On the journey home for the Spring Festival, Xijiu China Red accompanied passengers all the way. 2020, the Year of the Rat, Drunk Beauty New Year Flavor.