When Offline Meetings Are Not Possible, Tuoyuan Xinsi Advertising Helps Brands Shift to Online Live

When Offline Meetings Are Not Possible, Tuoyuan Xinsi Advertising Helps Brands Shift to Online Live Launch Events!

The sudden outbreak of the pandemic caught many brands off guard. Offline meeting marketing, a long-standing and proven brand tactic, has become impossible to execute in its usual forms—deciding when to hold, where to hold, in what format, and where to travel afterward. In previous years, most brands would have already started planning their first national partner conference of the year.

For many brands, meeting marketing may be even more important than advertising. A large portion of a brand's annual "harvest" might depend on this one event. But this year, due to the pandemic, large-scale in-person conferences cannot be held domestically for the time being.

Many brands are panicking: offline meetings can't be held, the "harvest" is uncertain—what should we do?

Don't worry; there are always more solutions than problems. The old industry meeting landscape has been disrupted, and the "new species" of online meetings brings new opportunities.

AR online launch events are emerging to solve brands' urgent meeting needs. Since brands can no longer meet offline as before, some are taking a different path by moving meeting marketing online.

Recently, L'Oréal China held its first launch event of 2020 online via live streaming. If you watched the stream, you would have noticed that the stage looked highly technological, more impressive than any offline meeting. This is actually the power of AR technology.

▲ L'Oréal's first "cloud launch" of the year

In online meetings, using AR technology to create virtual stages not only achieves effects that are difficult to replicate with physical stage setups but also allows the stage to change dynamically to better suit the presentation content. Therefore, tech companies like Huawei, Xiaomi, and Samsung often use this method to launch new products online.

As a result, with the rapid development of technology and 5G networks, online launch events have become a hot topic and a new meeting model.

For brands, holding meetings online not only delivers a strong visual impact to partners such as distributors and stores, thereby enhancing brand image, but also saves costs like venue rental and transportation, eliminating expenses for hospitality, accommodation, dining, travel, and procurement. For beauty brands suffering from the pandemic, this is extremely appealing.

Therefore, online launch events are undoubtedly the best choice for brand meeting marketing during the pandemic and even for a long time afterward.

How Online Virtual Meetings Work

Online virtual meetings originate from the special effects studio filming and technical compositing commonly used in the film industry. In the event scene, a sufficiently spacious green screen (or blue screen) is set up, combined with 3D animation and computer technology for chroma keying of people and overlay compositing of event scenes. The director system switches camera angles to output video feeds presented on live streaming platforms to the audience.

▾ Introduction to Online Live Conferences

Traditional offline conference events retain the stage area, remove the audience area, connect viewers through live streaming sites, and shift revenue channels to the online internet, delivering directly online.

▾ Live-Stream Shopping

Live-stream shopping is a new service model that uses internet platforms and live streaming technology for close-up product displays, Q&A, and shopping guidance. It can be run by stores opening their own live rooms or by professional hosts conducting promotions.

On one hand, "live-stream shopping" is more interactive and personable; consumers can communicate with sellers and even bargain, just like in a hypermarket. On the other hand, it often offers the lowest prices online, bypassing traditional intermediaries like distributors to directly connect products with consumers. Especially for influencer hosts, the essence of live streaming is to make viewers watch ads, so they need to offer maximum discounts through tactics like "flash sales" to attract and retain consumers.

Why Do Live-Stream Shopping?

Process for organizing online live-stream shopping:

What Can Online Live Launch Events Bring?

1. Build user brand awareness. Using live streaming, you can extend offline customer acquisition to online, and it's an important way to build user brand awareness for content marketing.

2. Refined operations to activate private traffic. Through viral live-stream sharing, you can perform refined user operations, activate the company's private traffic pool, and make customer acquisition easier and simpler.

3. Reduce training costs and improve efficiency. Live streaming can meet internal training needs during the pandemic; employees just need to watch and learn via live streams.

4. Increase brand exposure and visibility. Live streaming not only showcases the company's positive spirit but also allows senior management to directly interact with viewers in the comments, making consumers more confident in the company and brand.

5. Acquire customers and sell online, conveniently and cost-effectively. User information collected during live streams can become part of the company's private traffic after the event, playing a greater role.