Renhuai Sauce-aroma Baijiu Region Brand Promotion Conference and New Product Launch Held in Jinan

On October 12, the Renhuai Sauce-aroma Baijiu Region Brand Promotion Conference and New Product Launch was held in Jinan, Shandong. Top leaders and frontline practitioners from the national liquor industry gathered with leaders from the Renhuai production region and heads of liquor enterprises to discuss the new wave of sauce-aroma baijiu enthusiasm.

Tang Xia, Deputy Secretary of the Renhuai Municipal Party Committee and Secretary of the Political and Legal Affairs Commission, attended the event and delivered a speech. Li Wu, Chairman of Renhuai Liquor Investment Company, gave a keynote address, promoting the Renhuai sauce-aroma baijiu region and its brands, and elaborating on the company's future development and new products.

In her speech, Tang Xia noted that Jinan, Shandong, and Renhuai, Guizhou, share many similarities and complementarities. Both are old revolutionary base areas that played significant roles in the Chinese revolution and the founding of New China, writing glorious chapters. Similarly, both hold pivotal positions in China's liquor landscape. Renhuai is the birthplace of sauce-aroma baijiu, known as the Capital of Chinese Liquor; Shandong is a major liquor-consuming province, and Jinan, as its capital, has strong market influence. The cooperation between the two places is both a continuation of the red spirit and a complement of industrial advantages.

In the past three years, China's liquor industry has faced a "cold winter," with an average of over 1,000 liquor enterprises exiting annually. However, sauce-aroma baijiu enterprises, represented by the Renhuai production region, have entered a period of rapid development, successively producing enterprises with revenues of 100 billion yuan, as well as those at the 300 million, 500 million, 1 billion, and 2 billion levels. Last year, they achieved high-quality development by producing 3.8% of the nation's liquor output while generating 19.3% of revenue and over 40% of profits.

On the day of the event, Renhuai Sauce-aroma Baijiu Liquor Company, a subsidiary of Renhuai Liquor Investment, released five new products, including Renren Youli, Jiang Xiaohuo, Cangjiu, and Dibiaojiu, and launched an upgraded version of the benchmark product Renhuai Sauce-aroma Baijiu, offering different cultural meanings to cater to various consumer groups.

It is understood that Renhuai Sauce-aroma Baijiu Liquor Company is a wholly state-owned subsidiary of Renhuai Liquor Investment, tasked with promoting the regional brand and spreading the culture of Renhuai sauce-aroma baijiu, and it operates the regional brand. Currently, the company has listed Shandong Province as one of its three major "base markets" nationwide, planning to achieve annual sales of 3 billion yuan in the future.