Qingming Festival Activity Ideas: Case Studies of CCTV Cloud Poetry Recital and Xishuangbanna

The upcoming April includes April Fools' Day, Qingming Festival, World Book Day, spring outings... These occasions are suitable for all ages! Follow the event planning company in Guangzhou with excellent reviews to unlock creative ideas for April activities!

CCTV Officially Announces Qingming Cloud Poetry Recital

Over 700 Million Viewers Watched Online

The special planning by the Film, TV, and Documentary Center of China Media Group, 'Beautiful China · Poetic Qingming' converged media live broadcast, covered various parts of the country over 7 hours, with a slow live broadcast of spring scenery seamlessly transitioning into a 3-hour poetic mobile live broadcast. Over 8.8 million people watched simultaneously, participating in this traditional cultural feast.

Xishuangbanna Holds 'Online Water Splashing Festival'

Netizens Had a Blast

Xishuangbanna held a small-scale, condensed version of the Water Splashing Festival in a village, and through online live streaming, showed the joy of the festival, conveying blessings and atmosphere in this way. Through short video platforms and other means, creative videos were shared to showcase the concept of 'Get soaked, get blessed for life'. It is said that a dedicated H5 mini-program was also created, showing great effort.