Tuoyuan Case | Xin You Ran Classic Series Refresh Launch Event Successfully Held

As a premium smooth sauce-aroma baijiu series under Xiaohutuxian Liquor Group, Xin You Ran has been well-received since its launch. The Xin You Ran Classic Series, introduced in 2017 as the pioneering work of smooth sauce-aroma baijiu, has been highly favored by consumers. This product refresh represents a comprehensive upgrade to adapt to new consumption trends and the industry's new cycle, injecting new momentum into the high-quality development of the Xin You Ran brand.

We thank Xin You Ran for their trust. Tuoyuan Xinsi International Exhibition Media was honored to serve as the planner and executor for this launch event, providing a range of professional services includingconcept planning, key visual design, hotel services, entertainment resources, media publicity, and on-site coordination management.

In terms of visual design, Tuoyuan combined Xin You Ran's brand style and product features to create a simple yet elegant main visual for the event. To build suspense, the main key visual was also designed in two versions—silhouette and product reveal—used at different promotional stages. From material design to on-site decoration, the classic oriental aesthetics of Xin You Ran were fully showcased, interpreting the event theme.

Using cinnabar red as the primary color, combined with the product-inspired "A Thousand Li of Rivers and Mountains" painting, the design conveyed the core concept and theme of the event.

Teaser Posters & Live Streaming Posters

Throughout the launch event, Tuoyuan maintained a professional standard, providing Xin You Ran with creative planning, meticulous execution plans, and strict process control. In the pre-event phase, Tuoyuan maintained close communication with the organizer, patiently refining the execution plan to ensure every detail was fully considered and planned. On the event day, the Tuoyuan team assisted throughout with equipment debugging, material setup, and on-site execution, offering professional conference support and orderly progress of all processes to ensure the event's smooth implementation.

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