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Benelli Global New Product Launch Concludes Successfully in Bali

Published: 2022-12-13

Benelli, a brand under Qianjiang Motor, held its global new product launch as scheduled in Bali, Indonesia. Dealer representatives and major media from over 60 countries and regions attended the grand event. In the presence of all guests, the TRK251, 502C, and 752S made a stunning debut, presenting a fashionable and passionate motorcycle feast for all attendees.

Benelli Global New Product Launch Concludes Successfully in Bali

At the event, Guo Dongshao, General Manager of Qianjiang Motor, delivered a welcome speech and explained the strategic significance of choosing this format to launch new models in Bali:

  1. First, Indonesia is a key part of Qianjiang/Benelli's global strategy. Qianjiang/Benelli will build a new production base in Indonesia, establish a new sales system, and present a fresh image to Indonesian consumers.
  2. Qianjiang Motor is committed to "building a world-class motorcycle enterprise" and a global brand positioning. Every growth and progress will leave a historic record. This is why in recent years we have chosen globally iconic locations for new product launches, from Mount Tai to Wuzhen, and now to Bali.
  3. The 502C and 752S launched this time are brand-new series products of Benelli, marking a new level in Benelli's product line. Consumers will witness a brand-new Benelli. This will be a milestone new product launch.

During this period, the controlling shareholder, Geely Holding Group, also strongly supported Qianjiang Motor's launch. Chairman Li Shufu has always been very concerned about the development of Qianjiang Motor. He sent his attention and blessings from him and Geely Group via video. He stated that he is optimistic about the prospects of motorcycle globalization, recognizes the overall strength of Qianjiang Motor's management team, and respects Benelli's century-old brand value.

Benelli Global New Product Launch Concludes Successfully in Bali

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