2020 Detroit Auto Show Embraces Change: Moving from January to June for a Car Carnival

Auto shows have not been as popular as they once were in recent years. The Detroit Auto Show is undergoing a transformation and is expected to achieve a large-scale "revolution" in 2020, when the dates will move from the cold early January to the warm early June, better attracting car consumers and manufacturers to participate.

The thoroughly revamped Detroit Auto Show is expected to add mobile exhibition centers, outdoor display areas, and incorporate elements such as outdoor concerts and vehicle plaza displays. In addition, there will be more display space near busy downtown parks, and test drive courses in parking lots. In short, it will look more like a carnival.

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Now let's take a look at the changes coming to the Detroit Auto Show:

The expansion phase of the Detroit Auto Show may include outdoor attractions, such as test tracks on the rooftop parking lot of the Cobo Center.

City concerts, car unveilings, and exhibitions could be held at Hart Plaza by the river, turning the Detroit Auto Show into an innovative festival.

The redesigned and creative Detroit Auto Show plans to utilize the riverfront.

Outdoor attractions at the Detroit Auto Show include a food truck plaza near Campus Martius Park.

Car and technology displays will become part of the innovation on Detroit's streets.

The new Detroit outdoor auto show includes off-road displays and demonstrations on a hillside in the downtown area.

More importantly, the organizers hope to help automakers better showcase their vehicles' technology and performance, and like the CES show in Las Vegas and the Goodwood Festival of Speed in England, create an indoor-outdoor celebration.

Needless to say, the Detroit Auto Show and the Las Vegas CES show, both held in early January, present a stark contrast. Alberts said he hopes to link the auto show with other events happening that month, including the Detroit Grand Prix and the Detroit Music Festival.

The organizers stated that the 2020 show will begin on June 8. Additionally, the official name of the "North American International Auto Show" may also change, although no final decision has been made yet. The media days may be shortened, and the annual charity gala may change its format. "This is a complete change," Alberts said. "For a long time, we have been doing things the same way, continuing along that path, but it seems that is not the answer we want."

American automakers have welcomed the "transformation concept" for the Detroit Auto Show. A Ford president said in a statement that reinventing the Detroit Auto Show, holding it in the summer, and making it a festival of speed and innovation would be incredible.

Tony Cervone, senior vice president of General Motors globally, said: "We appreciate the innovative thinking and truly taking this opportunity to reimagine the auto show, putting Detroit at its best."

Some content from China Economic Net.