Black Swan Milan Fashion Week Selected New Products Make a Stunning Debut

In 2019, the "Blooming · Swan Dream" Black Swan International New Product Launch was held at Le Méridien Qingdao. As a high-end Chinese lingerie brand that made it to Milan Fashion Week, Black Swan made its first stunning appearance in China after shining on the international stage.

At the launch, Nancy, Operations President of Yumei Group; Kitty, Brand Marketing President of Beauty Secret & Dean of the Beauty Business School; Rain, co-founder of Black Swan; Mary, co-founder of Black Swan; and Chen Jianhui, founder of Gongxiang Circle & CEO of Chuangxiang Media, attended the event.

The new product showcase and strategic sharing by guests made the event go viral on social media and the internet, further demonstrating the brand strength and influence of Gongxiang Circle.

The event attracted renowned domestic media including Youku, Tudou, Tencent Video, iQiyi, Sina, NetEase, YOKA Fashion, China Fashion, and Rayli, who were present to capture this exciting moment.

01 Exquisite New Products, Dreamy Swan Show

Every woman has a romantic swan dream, longing for transformation and blooming. The Black Swan new product launch specially invited internationally renowned dance artists to express women's exploration and pursuit of "beauty" at different ages, telling in a gentle way the brand's original intention and mission to encourage women to bloom their true selves at different life stages and help them create a beautiful and fulfilling life.

After the elegant and graceful swan dance, world supermodels took to the stage to stunningly present Black Swan's high-end new products, instantly igniting the atmosphere. With dazzling supermodels and a spectacular new product show on the brilliant stage, one breathtaking chapter after another was written.