Guangzhou Tuoyuan PR Supports Tmall Cloud Fashion Week

Date: February 24-26, 2020

Location: Hangzhou, China

Core Services: E-commerce live streaming operations, live commerce, online launch live broadcasts, Douyin operations, event planning in Guangzhou, visual design, execution coordination, interactive communication, etc.

Tmall Cloud Fashion Week featured 14 fashion shows with seamless transitions between the runway and live-streaming rooms.

The COVID-19 pandemic had a significant impact on the fashion industry. After years of development, China's fashion industry has evolved from a rough phase to a specialized one, and is now in an era of vitality and diversity. It would be a pity if the pandemic hindered talented designers and ambitious brands from fully unleashing their potential.

With the support of Tmall, Shanghai Fashion Week specially launched an online avant-garde fashion platform, offering optimal solutions for emerging buyers, fashion malls, trend suppliers, and designer concept stores to join Tmall, integrating online and offline experiences.

This season, they collaborated to create the Cloud Fashion Week, featuring not only emerging designer brands appearing on Tmall for the first time, but also international luxury brands favored by fashion enthusiasts, as well as youthful brands tailored for Generation Z. While accumulating user data and traffic, it also provides new ideas for the digital transformation of physical businesses, optimizing the business environment.

Within half an hour, the brand Lulu achieved over 700,000 views. The opening show of the 'Cloud Fashion Week' co-hosted by Shanghai Fashion Week and Tmall officially began. Tmall data showed that over the 3-day live streaming event, a total of 1.5 million people flocked to Taobao to watch, setting a record in fashion week history. Notably, within the first 30 minutes of the broadcast, the brand Lulu surpassed 700,000 views.