Tuoyuan Case | 2023 Xiaohutuxian Liquor Group Outstanding Partners Strategic Summit

On March 21, the vernal equinox, the 2023 Xiaohutuxian Liquor Group Outstanding Partners Strategic Summit was successfully held in Guangzhou. With the theme 'New Innovation, New Leap, New Journey', the summit brought together professionals from within and beyond the baijiu industry to adapt to changing consumer demands, focus on transformative times, seek wisdom, and jointly explore new development opportunities for Xiaohutuxian. Tuoyuan Xinsi International Exhibition & Media was honored to join hands with Xiaohutuxian Liquor Group once again, providing professional, standardized, and high-quality event planning services to support Xiaohutuxian's growth path.

Tuoyuan Services

We thank Xiaohutuxian for their continued trust and support. Following the 2022 Xiaohutuxian Partners Strategic Summit, Tuoyuan executed the 2023 Xiaohutuxian Outstanding Partners Strategic Summit, covering event planning, visual design, video production, meeting execution, content and process design, promotional copy and outreach, venue design and construction, photography and videography, entertainment resources, and hotel services. Through close communication and efficient execution, and after meticulous refinement, we successfully contributed to the summit's success.

Visual Design

Main Key Visual

The main visual design of the summit featured a palette of large areas of red with small accents of blue. The product silhouette of Xiaohutuxian emerged from the surface, with circular steps ascending upward, conveying the vision of Xiaohutuxian's brand momentum rising in 2023.

The invitation, extended from the main visual, offered every guest a distinguished reception.

Pre-Event Promotion

Pre-event videos were launched across multiple platforms, generating anticipation and boosting event buzz. Blessing videos were recorded by numerous VIPs, including Liang Guojie, Director and Vice President of Xiaohutuxian Liquor Group; Lin Yongjian, brand ambassador; Lang Yongchun, CCTV host; Jiang Nanchun, founder and chairman of Focus Media; and Zhou Zhiqiang, chairman of Yongda Media, to rally support for the summit, capture public attention, and continuously expand the event's influence.

On-Site Setup and Brand Display

As guests entered, the entrance arch and feather flags featured a clean design, allowing attendees to immediately feel the grand and magnificent atmosphere. The venue featured a product display area, designed according to the distinct characteristics of the four brands: the Xiaohutuxian·Rui zone used elements of vast starry skies and boundless universe; Xiaohutuxian·Classic adopted classical Chinese red as decoration; Xiaohutuxian·Jiangjiu interpreted Eastern taste with 'A Thousand Li of Rivers and Mountains'; and Xin Youran used traditional octagonal window frames with a light cyan background, exuding high-end elegance. Another eye-catching feature was a wall of honor specially created for outstanding distributors from across the country, not only affirming their performance but also reflecting Xiaohutuxian's commitment to the philosophy of 'symbiosis, sharing, co-creation, and win-win', working together with partners toward high-quality development.

The summit stage featured a large straight screen combined with lighting and sound effects, presenting a clean and crisp look. At the summit, brand ambassador Lin Yongjian recreated the Xiaohutuxian brand TVC in a stage play format, allowing the audience to experience the superb acting of the seasoned actor up close. Major General Jin Yinan was invited to deliver a keynote speech titled 'Team Building: Fighting to Win, the Soul and Guts in Team Building'. Additionally, the ceremony witnessed the signing of agreements between Xiaohutuxian and multiple partners, with customized introduction videos and key visuals creating a unique sense of ceremony for each partnership signing.

Live Streaming

Multiple media outlets, including People's Daily Online, Xinhua Net, Phoenix Net, and Weijiu, simultaneously live-streamed the conference, with total viewership exceeding 5.02 million. Xiaohutuxian's brand effect and influence continued to rise. Both video and photo live streaming provided a high-quality experience.

Post-Event Promotion

Post-event press release

After the event, 30-second and 90-second highlight videos were released simultaneously, stirring conversation and increasing exposure. In-depth press releases across the web interpreted the 2023 Xiaohutuxian Outstanding Partners Strategic Summit, elevating the summit's core message and triggering secondary dissemination, further amplifying the event's impact and creating a lasting tail effect.

Summary

The 2023 Xiaohutuxian Outstanding Partners Strategic Summit concluded amidst applause. During the execution phase, the Tuoyuan team worked intensively on preparations, maintaining a professional and efficient attitude. The overall event was well-paced, smooth, and comfortable, earning praise from Xiaohutuxian!

In the new year, Xiaohutuxian will uphold the spirit of innovation and transformation, continue to advance its '1235 Strategy', adhere to long-termism and customer-centricity, inherit and promote China's excellent traditional culture, and strive to become a benchmark for high-end cultural baijiu brands in China. Let us look forward to the next exciting chapter!