ZOKE 2020 Spring/Summer New Product Launch Concluded Successfully in Quanzhou

On September 19-20, ZOKE's 2020 Spring/Summer new product launch was grandly held in Quanzhou, China. ZOKE partners from all regions across the country gathered together to appreciate the fully upgraded new generation terminal image and the new season's fashionable swimwear and competitive training series, jointly looking forward to ZOKE's brand development prospects for 2020.

Brand upgrade, keeping pace with the times. The new terminal image strengthens the consumer experience. As a leading swimwear brand in China, ZOKE has been continuously committed to improving terminal management and operation levels for 23 years. Among these efforts, the continuous upgrading and optimization of the terminal image is a top priority in ZOKE's terminal strategy. At this ordering conference, ZOKE also unveiled the mystery of the eighth-generation terminal image to partners from all regions.

Through this upgrade, ZOKE has optimized and improved the overall terminal image, adopting younger and more fashionable prop designs and color combinations, focusing on enhancing the display form of terminal walls. By combining models and props in displays, the stores become richer, while also highlighting product selling points and functions, making products more prominent. Agents at the scene expressed that the new generation terminal stores have more diverse product display forms, leading the trend of terminal experience upgrades in the swimwear industry.

The 'Star of Swimmers' collection store is a new swimwear new retail experience store concept launched by ZOKE this year, advocating the concepts of co-creation, co-existence, and sharing, as well as openness, inclusiveness, and win-win cooperation. The collection store includes seven modules: swimwear brand integration, swimming product category integration, youth training product integration, equipment for the Star of Swimmers youth swimming club, Star of Swimmers cultural communication, adult equipment for the Star of Swimmers club, and the Star of Swimmers alliance. Its business scope includes seven items: retail, distribution, group buying, customization, exhibition sales, online mall, and vending machines.

The new collection store format follows changes in consumption trends. It not only meets the consumption psychology of different consumers but also extends consumers' time in the store, generating more associated sales. It is also a transformation and upgrade for the swimming community from consuming products to consuming culture.