NEX 3s 5G Launch Online Event: AR Cross-Dimensional Future Wonderland

On March 10, the "Future Without Boundaries" NEX 3s 5G launch event was held online. This was our second collaboration with Mean Well, following the NEX 3 launch. The event used AR cross-dimensional online formats to bring offline sensory experiences to the digital space.

For a long time, offline launches have been the preferred choice for brands due to their sensory advantages. Our challenge was to migrate this experience online.

The lack of on-site atmosphere in online events was the primary issue to solve. We created a tech-filled NEX SPACE for the NEX dual-screen version and NEX 3, and for the NEX 3s, we built a NEX SPACE studio that better matched its characteristics, showcasing its superior performance.

We set up a green screen space at vivo's M16 workshop in Dongguan for filming and live streaming, later using AR technology for visual environment creation and product performance display. Pre-production and post-production ran in sync, reality and virtuality coexisted, creating a cinematic "future wonderland."

We designed sci-fi movie-style camera displays, realistic waterfall visuals, and a series of image-rich, immersive communication content, making the online interactive viewing experience close to that of a film, aligning with netizens' viewing habits.

Considering the elite nature of NEX users, we invited renowned tech commentator and ZEALER founder/CEO Wang Ziru as a guest to engage in an in-depth dialogue with the product manager, enabling close-up product discussions.

To boost user participation, we set up interactive segments such as Weibo interaction and product price guessing, and tailored lucky draws based on platform attributes, helping users quickly remember product selling points and maximizing marketing value.

In online events, the importance of visual elements is amplified. Based on our experience serving multiple NEX launches, we are familiar with its design style and brand tone, maintaining the high standard of offline launches in visual design, addressing the lack of immersion online, and drawing viewers into the "boundless future."

An online launch is not simply moving offline content online, but a customized solution tailored to online attributes. The NEX 3s 5G launch is a solution with exclusive formats, narrative content, and cinematic visuals, based on digital platforms, aligned with brand tone, centered on product features, and reaching target audiences.

It is foreseeable that after the pandemic, brands will return to offline launches, but online launches may also become a new opportunity. We no longer need to treat online launches as a substitute; instead, we can create value equal to or even higher than offline events.