German Dedon Global New Product Launch: Breaking Tradition, Leading the Trend

German Dedon held a global new product launch, breaking tradition and leading the trend.

At the Dedon launch event, national dealer representatives gathered from all over, anticipating the new year's products. In front of the stage, a large red cloth covered the new sample doors, becoming the center of attention.

Mr. Lu Huasheng, Chief Service Officer of Dedon China, spoke first, analyzing the impact of China's current economic situation on the building materials industry and proposing methods to face the present and future, including the Dedon model of new thinking, new gameplay, and new operations. The dealers were greatly encouraged.

Zhao Hongping, Vice President of Ouyada Group, was invited to attend the launch and discussed Dedon's product design and brand influence. As Ouyada's mall presence expands nationwide, Dedon will become an important partner of Ouyada Group.

Ms. Cheng Jie, Marketing Manager of Dedon, as the chief product designer, provided a detailed analysis of the 2019 Dedon product upgrade advantages through diagrams, and from a designer's perspective, explained the design philosophy, recommending the latest home decor trends and corresponding new products, which received enthusiastic responses.

These new products are all aimed at solving industry pain points.