Launch of 'Digital Stage' Online Press Conference in the Post-Pandemic Era

Launch of 'Digital Stage' Online Press Conference in the Post-Pandemic Era

As the impact of the pandemic has shifted office collaboration and business activities from offline to online, online press conferences have opened new opportunities for various organizations and platforms. Socio-economic scenarios are undergoing accelerated transformation, and the ability to recover vitality and break through challenges tests the adaptability of governments, enterprises, and major commercial institutions.

Companies such as Huawei, Alibaba, Xiaomi, Mercedes-Benz, Geely, China Mobile, China Unicom, and China Telecom have recently leveraged online meetings to actively release cooperation opportunities in adversity. By utilizing information sources and digital transmission technologies, they addressed the rigid demands for meeting channels and business cooperation, providing near-field communication experiences for policy briefings, investment cooperation, product launches, and online sales, achieving twice the results with half the effort.

On April 9, Inspur Group's 'IPF2020 Inspur Cloud Data Center Partner' online live conference was streamed across multiple major live platforms, receiving enthusiastic attention and positive traffic feedback. As a leader in intelligent computing and the top domestic server manufacturer, Inspur Group launched cloud live streaming for the first time under the pandemic's influence, centrally delivering cooperation strategies and product information, marking a successful start for development in 2020. Online press conferences flexibly address the pain points of 'venue and audience number limitations' in participation, meeting the release needs of various types of conferences. As the director, producer, and visual effects production team for the IPF2020 online live conference, YIHE Dream Digital Technology Co., Ltd. used digital technology to create a cloud-based live conference, incorporating new technical means such as virtual studios and interactive experiences to successfully support the nearly six-hour online live conference, perfectly presenting the 'online venue & digital stage' communication effect.

The IPF2020 live conference adopted television-grade high-standard production, using virtual studio technology for real-time imaging. Building on traditional chroma keying techniques, it fully utilized computer 3D graphics, video compositing, and AR technology to achieve online live streaming, delivering a brand-new technological audiovisual experience.

Online press conferences can be held in meeting rooms, functional exhibition halls, or studios, with pre-built green screen backgrounds. Using image cutting live streaming and AR virtual reality technology, the visuals are transformed through shooting and post-production, and presented to audiences via live platforms, successfully recreating a realistic and ceremonial conference release effect.

Highlights of Online Press Conferences

Detailed Amplification of Valuable Information for Easier Dissemination

Online press conferences allow for precise arrangement of information focus output, effectively organizing and pushing information. In contrast, offline press conferences struggle to ensure that every audience member receives the same visual sensory experience in physical space; those in the back rows often cannot clearly see product information (text, images) on the big screen, resulting in a noticeable discount in guided dissemination.

Breaking Scene Limitations, Multiplied Self-Media Dissemination, Wider Coverage, and More Exposure

Compared to traditional offline press conferences, one of the greatest advantages of online press conferences is the ability to transcend physical space limitations, enabling communication across time and space. Additionally, online press conferences can conveniently preserve full-time footage, which can be redistributed and disseminated, splitting into more content for self-media platforms, thereby achieving multiplied promotional exposure. With the pandemic's impact, people's information consumption has become more reliant on online communication, such as checking social and news apps anytime, paying more attention to authoritative information, and spending more time watching live streams, all of which provide a positive atmosphere for online dissemination.

Cloud-Based Interaction for a More Vivid and Direct Live Experience

Online press conferences can deliver visual experiences, information transmission, and realism comparable to offline events. Another advantage is that online comments enable more direct and rapid interactive Q&A.

In addition to the above, online press conferences can convey highly innovative and complex visual imagery, such as the artistic and technical content of high-dimensional animation films. Post-production teams will perform high-difficulty visual transformations based on the product, creating a visualized physical world that allows everyone to fully experience the charm of conference presentations or project outcomes.

Online press conferences are a future trend. The pandemic has accelerated the online transformation and upgrade. Future press conferences will further embrace a complementary model of offline press conferences (for interpersonal communication) and online press conferences (for wider dissemination and stronger brand interaction effects).